As traditional marketing has become increasingly ineffective, smart marketers have turned to an alternative: content marketing. Effective content marketing provides consumers with information that educates them, engages them and helps them make better decisions.
According to Content Marketing Institute, what separates good content marketing from the rest is that “it makes a person stop..read..think..behave..differently.”
Inside 6 Ways to Do Content Marketing Right, you will learn:
- How brands like Symantec, Nissan and Celebrity Cruise Lines are leveraging content marketing
- What challenges these brands face and the content marketing strategy they’ve created to combat these forces
- 5 takeaways for creating more effective content
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