A sponsored photo is a branded photograph taken specifically for a marketer in exchange for compensation.
How it Works
The marketer provides a photographer with an overview of the product or service they would like promoted. The photographer will take a photo using the product in a creative way. Photos are often combines with brand storytelling and distributed through a variety of social media channels. Sponsored photos are most commonly used on Blogs, Instagram, and Twitter. Marketers gain a usage license for the images and often publish the photos on their own social accounts and in other marketing efforts.