The Second Wave: Consumer Intent as COVID-19 Cases Spike in the United States
We surveyed a total of 1,251 U.S. Internet Users to help understand consumer behaviors as the U.S. sees a second wave of Coronavirus cases. We took that data and applied it to the Influencer Marketing industry.
- 50% of respondents with minor children at home say they have permanently changed their shopping habits to spend more online.
- 75% of all respondents surveyed said that they have purchased items that they consider “non-essential” since being impacted by Coronavirus.
- Consumers are still hesitant to travel. Of the respondents surveyed the overall confidence in near term air travel is significantly reduced, with the majority now saying it will be over one year before they get on an airplane again.