Chairman, Campaign Grid
Rich serves as Audience Partners’ Chairman, leveraging his experience as a serial entrepreneur and pioneer in online marketing to build the Company’s culture and identify large market opportunities. Audience Partners is the largest online political advertising network in the country and has recently expanded into healthcare advertising with the nations only HIPAA compliant addressable advertising solution. Immediately prior to co-founding Audience Partners, Rich focused his energy on a variety of active investments in technology, real estate, hospitality, and private equity.
Earlier in his career, Rich co-founded US Interactive, one of the nation’s first internet professional services firms with clients including Microsoft, IBM, American Express, Disney, Toyota and the US Senate. Rich served as USI’s President through 1999, driving the Company’s growth from start-up through successful IPO. Rich then served as the Chairman of GivingCapital, providing organizations with the capability to increase their assets through the creation, distribution, and processing of complex wealth management products and services. Under Rich’s leadership, GivingCapital helped its clients raise over $600 million for charity before being acquired by Kintera, a publicly held company focused on philanthropic services.
Rich is active philanthropically, and has previously served on the board of charitable organizations including The National Philanthropic Trust, The Philadelphia Orchestra, and The Wellness Community of Philadelphia. Rich endowed the first full business school scholarship at James Madison University in honor of his father Thomas Masterson. He has also served on the Board of Advisors of Radnor Trust Company (www.radnortrust.com) and as a trustee to Emerald Mutual Family of Funds.