“Advertisers have a responsibility to make sure that any sponsored content is marked as such. The disclosure should be clear and conspicuous, so that the reader understands there is a material relationship between the content producer and the brand.”

– Ted Murphy
Founder, Chairman & CEO
IZEA, Inc.

ethics center

How to Avoid the FTC’s Ire When Advertising on Social Media

ethics center

“Advertisers have a responsibility to make sure that any sponsored content is marked as such. The disclosure should be clear and conspicuous, so that the reader understands there is a material relationship between the content producer and the brand.”

– Ted Murphy
Founder, Chairman & CEO
IZEA, Inc.

ethics center

How to Avoid the FTC’s Ire When Advertising on Social Media

Ethics Center

IZEA’s goal is to adhere to the guidelines set forth by the FTC regarding endorsements in social media. We believe we have an ethical obligation to educate and protect the brands, partners and creators we work with.

According to the FTC all disclosures should be :

  • Proximate to the information so the consumer doesn’t have to hunt for it
  • Of at least the same size as the message
  • In the same format as the message
  • Accessible on all platforms
  • Understandable by the consumer

2016 Creator Awareness of FTC Guidelines

Not Aware

7%

Aware / Not Familiar

7%

Aware / Somewhat Familiar

23%

Aware / Understand

60%

2016 Marketer Awareness of FTC Guidelines

Not Aware

30%

Aware / Not Familiar

26%

Aware / Somewhat Familiar

23%

Aware / Understand

11%

Disclosure protects the brand, the creator and the consumer.

“When it’s not obvious that it is an ad, people should disclose that they are being paid.”

– Mary K. Engle
Associate Director of the Advertising Practices Division
Federal Trade Commission

ethics center
ethics center

Disclosure is not just the legal thing to do…

Transparency and authenticity are the underpinnings of trust. Without trust sponsored social is ineffective for brands and detrimental to creators.

Disclosure protects the brand, the creator and the consumer.

“When it’s not obvious that it is an ad, people should disclose that they are being paid.”

– Mary K. Engle
Associate Director of the Advertising Practices Division
Federal Trade Commission

ethics center

Disclosure is not just the legal thing to do…

Transparency and authenticity are the underpinnings of trust. Without trust sponsored social is ineffective for brands and detrimental to creators.

ethics center