The FTC guide covers three basic areas of compliance: education, monitoring and enforcement. IZEA provides technology platforms and solutions designed to facilitate, automate and track compliance for any size social sponsorship campaign.
Marketers are obligated to educate and inform people participating in social media marketing programs of their responsibilities surrounding disclosure and claims.
- Educational posts on our blog and within our community on Get Satisfaction.
- Disclosure automation technology and enforcement of best practices.
- Advertiser controlled campaign information regarding product claims.
- Participants are bound by the Terms of Service of each platform, which require disclosure and FTC Compliance.
Marketers are responsible for actively monitoring each piece of content created by campaign participants to ensure compliance with the guidelines.
- IZEA platforms provide a dashboard with real-time view of submissions both prior and post review.
Marketers must halt any program or individual involved in deceptive representation upon discovery. Marketers should make reasonable effort to correct any misinformation and discontinue utilizing individuals who fail to comply with the guidelines.
- Every IZEA marketplace allows advertisers to view and deny compensation to those participants who fail to meet disclosure or factual accuracy requirements.
- IZEA removes social media creators and advertisers who fail to comply with FTC guidelines from its marketplaces.