Every social sponsorship facilitated directly by IZEA or through our Exchange is required to have disclosure. Creators that do not disclose are not permitted to participate in any IZEA campaign and will be removed from our network.
Our Advertisers and Creators must comply with FTC guidelines that state, “When there exists a connection between the endorser and the seller of the advertised product, which might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection must be fully disclosed.”
Honesty of Opinion
Creators are free to write or say whatever they want. IZEA has no restrictions on how they express their genuine thoughts on an advertiser’s product or service. Advertisers may not withhold compensation based on a negative conversation, nor do we allow advertisers to force publishers to edit their post to remove critical statements.
Governing Member of WOMMA
IZEA is a proud member of the Word of Mouth Marketing Association. As a WOMMA member we are committed to building a prosperous word of mouth marketing industry based on best practices, measurable ROI and ethical leadership. We support WOMMA’s Honesty ROI and pledge to set an example of high ethical standards for word of mouth marketing, striving for transparency and honesty in all communications.