Consumers are becoming increasingly aware of paid influencer marketing. And many are taking to social media to voice their displeasure at and resentment of some…
Influencer endorsements on social media have dramatically changed the world of native advertising over the past decade. Native advertising has been around for a long…
If you plan to use influencer marketing to sway potential customers, then you need to follow the Federal Trade Commission guidelines to the letter. Why…
Dive Brief: Lord & Taylor agreed to refrain from misrepresenting that paid advertising is from an independent or objective source as part of a settlement…
Many companies have adopted sponsored content as a marketing tactic, but when it comes to FTC guidelines, content creators are more conscious of the rules…