Consumers are becoming increasingly aware of paid influencer marketing. And many are taking to social media to voice their displeasure at and resentment of some…
IZEAJuly 26, 2019
There's a phrase that's typically applied to big financial institutions — "too big to fail." It can also come to mind when you think of…
IZEAJune 26, 2019
A following is a must when it comes to influencer marketing; one follower that can be alarming however is the FTC. You probably know influencer…
IZEAOctober 8, 2018
Does you brand regularly work with influencers? If so, you might prefer it if audiences didn't pay attention to the "man behind the curtain," as it…
IZEAApril 17, 2018
If you met a friend and that friend went on and on about how a new shampoo changed her life (and her hair), you'd probably…
IZEAJune 26, 2017
If you plan to use influencer marketing to sway potential customers, then you need to follow the Federal Trade Commission guidelines to the letter. Why…
IZEADecember 12, 2016
Dive Brief: Lord & Taylor agreed to refrain from misrepresenting that paid advertising is from an independent or objective source as part of a settlement…
IZEAMarch 21, 2016
Many companies have adopted sponsored content as a marketing tactic, but when it comes to FTC guidelines, content creators are more conscious of the rules…
IZEANovember 17, 2015
