Effective marketers often turn to the field of psychology for insights into human behavior. For example, psychology can tell us what motivates consumers to trust…
We all love a good story. As a sales tool, storytelling builds relationships and makes it easier for customers to remember brands and products. That’s…
Options for brands to grow awareness, loyalty, leads and conversions have expanded substantially in the last decade. Consider the concepts of influencer marketing and content…
Traditional forms of advertisement, such as magazine ads, billboards and television commercials, still have their place in marketing plans. However, in the digital age, the…
In 2014, Musical.ly hit the app store. It was a fun video-making tool that let users create content overlaid with popular music. Tech company ByteDance…
While there's still a place for traditional advertising in a marketing campaign, such methods are increasingly struggling to drive sales. Your audience has changed, and…
Whether you're an influencer trying to improve visibility or a company in search of new talent, hashtags are powerful influencer discovery tools. Hashtags are available…