Effective marketers often turn to the field of psychology for insights into human behavior. For example, psychology can tell us what motivates consumers to trust…
IZEAFebruary 25, 2021
Options for brands to grow awareness, loyalty, leads and conversions have expanded substantially in the last decade. Consider the concepts of influencer marketing and content…
IZEANovember 6, 2020
Traditional forms of advertisement, such as magazine ads, billboards and television commercials, still have their place in marketing plans. However, in the digital age, the…
IZEAOctober 23, 2020
In 2014, Musical.ly hit the app store. It was a fun video-making tool that let users create content overlaid with popular music. Tech company ByteDance…
IZEAMarch 20, 2020
When you think about Instagram, the first thing that comes to mind is probably hashtags. We all use at least one of those 30 permitted…
IZEAMarch 19, 2020
While there's still a place for traditional advertising in a marketing campaign, such methods are increasingly struggling to drive sales. Your audience has changed, and…
IZEAFebruary 28, 2020
Instagram is a constant hive of activity, with over 95 million posts and 400 million stories each day, according to Social Upgrade. Trying to get…
IZEADecember 3, 2019
Whether you're an influencer trying to improve visibility or a company in search of new talent, hashtags are powerful influencer discovery tools. Hashtags are available…
IZEADecember 3, 2019
Content marketing is constantly evolving. 2020 is shaping up to be next level, with the craft predicted to hit high notes in several areas. Search…
IZEANovember 25, 2019
