IZEA Blog

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Content Marketing Inbound Marketing
Content Marketing
June 21, 2018

Are Content Marketing & Inbound Marketing The Same?

Traditional advertising is out, and content marketing is in. Everybody is talking about the massive potential gains associated with providing great content that people want to read. But where does…
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Content Marketing Websites
Content Marketing
June 20, 2018

5 Top Content Marketing Websites

At this point in time, you can no longer ignore content marketing. The vast majority (86 percent) of business-to-consumer (B2C) brands are using content marketing to connect with, attract, and…
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Content Marketing ROI
Content Marketing
June 19, 2018

Money Well Spent: Measuring Your Content Marketing ROI

In the world of marketing, content is king. Statistics from the Content Marketing Institute provide it. Around 86 percent of business-to-consumer (B2C) marketers and 91 percent of business-to-business (B2B) marketers use…
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Content Marketing Report
Content Marketing
June 18, 2018

Writing a Content Marketing Report

You've been running a content marketing campaign for months and you've got all the data. What now? It's essential to establish how successful you've been, and then communicate that information…
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Bank Content Marketing
Content Marketing
June 15, 2018

Bank Content Marketing

One might argue that the industry best suited for content marketing is the financial and banking industry. After all, people are frequently looking for information about money and what to…
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SEO Ecommerce Content
Content Marketing
June 14, 2018

SEO Ecommerce Content

SEO Ecommerce Content is the secret sauce of online sales. Ecommerce sales are expected to reach $4.5 trillion worldwide by 2021. That's an increase of nearly 250 percent from 2014 (when…
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SEO Ecommerce Category Pages
Content Marketing
June 13, 2018

5 Tips for Optimizing SEO Ecommerce Category Pages

You've read the statistics: 79 percent of U.S. consumers shopped online in 2016. The market is booming, so why isn't your shop getting a share of all that traffic? If…
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Ecommerce Content Strategy
Content Marketing
June 12, 2018

Ecommerce Content Strategy

Your ecommerce brand knows that it should be creating content and engaging with your online audiences. It's the thing to do these days, when 86 percent of B2C brands use content…
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SEO Ecommerce Product Pages
Content Marketing
June 11, 2018

Top 7 Tips for Optimizing SEO Ecommerce Product Pages

The product pages on your website are your chance to sell. They must draw visitors in by ranking highly in searches, and provide all of the necessary information to ensure…
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Ecommerce Optimization Tips
Content Marketing
June 8, 2018

20 Ecommerce Optimization Tips You Need to Know

If you've spent a lot of time and money developing a content marketing strategy and running banner adverts, yet you still aren't seeing a good return on your investment in…
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