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IZEA CEO Ted Murphy is the newest guest blogger for the Word of Mouth Marketing Association.

Ted’s talked about the evolution of social media sponsorships (SMS) and gave tips on to execute an successful campaign. Read the full article on WOMMA’s All Things Blog.

What is WOMMA?
Founded in 2004, WOMMA is the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing. Through best practices, industry education and member value, WOMMA advocates word of mouth as a solution to business challenges and a key component in the creation of Talkable Brands.