Meet Mike Libis, IZEA’s General Manager in Canada. Mike is based in Toronto and enjoys traveling, concerts, and staying active. We chatted about his goals for the team in Canada and how influencer marketing in Canada compares with the U.S.
Can you start by saying what your role is and what you do in your role?
“My role with IZEA is as general manager of Canada. So ultimately it’s to help build thought leadership specific to the Canadian market, as it pertains to the future of influencer marketing and how IZEA is going to play into that.”
Do influencer marketing campaigns in Canada differ from the U.S.?
“There’s quite a bit of similarity, though it depends on the vertical. Some verticals have different regulatory guidelines here in the Canadian market. There are nuances in terms of the type of languages that you can use and the platform-specific regulations that come into play if we’re doing promoted posts.”
“In terms of other differences, obviously our makeup as a country is different than the U.S. We are an officially bilingual country. French representation in advertising is important, ensuring that there’s a proper representation of the French language.”
“Beyond that, the general Xs and Os of running an influencer campaign are quite similar.”
What are you most proud of in your time here?
“I’d say it is immediately having a seat at the thought leadership table, being able to provide some insights into where I feel the industry is going, how to evolve as a company, and how to provide even better solutions for our clients as influencer marketing continues to evolve. I’ve been having those conversations with our team from Day 1, and that feels good.”
What do you do when you’re not working?
“I love to travel. I love photography. I have traveled to over 55 countries in my life. I love the arts and my take on that is through photography. I also love music. Going to concerts, playing guitar, and just taking in music in a number of different ways is a huge hobby of mine.”
Do you like working remotely?
“I like being able to work from home and have that flexibility, but also I think as things continue to open up and people are more eager to get out and have face-to-face time, that balance is really strong. Ensuring that you have the ability to get in front of clients to connect and to also build comradery with your fellow teammates is super important.”
Do you struggle with staying active when you’re working from home or do you make sure you get some exercise in?
“This is my Peloton right here. That’s helped me through the pandemic. Things have been opening up, so I got a new gym membership. I’ve been going there and then just trying to stay active. And then the other key is that I have my standing desk. I try to break up my day and spend part of my day standing and part of my day seated at my desk.”
What’s your typical day like?
“Some days I’m interviewing candidates and some days I am taking client calls and building out proposals. Other days, I am trying to support campaigns, so it’s a little bit of everything. This summer we have some influencer marketing events coming up. I’ve been trying to prepare for those as well.”
Anything else you wanted to share?
“I think IZEA is afforded a really interesting opportunity because we have the brand name with a lot of equity behind it in the U.S. market. There’s an opportunity for people who are interested in joining this effort to benefit on kind of two elements, one being that legacy brand reputation and the other being a blank slate or an open canvas to forge thought leadership in the space for the Canadian market and to ultimately leverage some of the great successes that we’ve had in the U.S. up here, north of the border.”
This interview has been edited for clarity and length.
Want to join #TeamIZEA? Visit the IZEA careers page.
Marette Flora is IZEA’s Content Manager. She writes and edits content about influencer marketing and all the latest #TeamIZEA happenings. When she is not at work, she can be found writing her personal blog, crafting personalized gifts or exploring Chicago where she lives with her husband, two daughters, dog and plants.