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One of the most popular book genres on the market is sci-fi and fantasy books and you can find plenty of people talking on #BookTok about them. Sci-fi (short for science fiction) is based in speculative fiction with imagined elements that don’t exist in the real world. Fantasy tends to have similarities to sci-fi, but usually adds magic to the imaginative world. Books like “Harry Potter” and “The Lord of the Rings” fall into the fantasy genre.

Since these genres are so popular, you can find plenty of aspiring and current authors talking about their fantasy realms and fictional characters on TikTok and Instagram. 

10 fantasy and sci-fi authors to add to your TBR

Victoria Aveyard

With almost 400K followers on TikTok, Victoria is a #booktok favorite and fantasy author of “Red Queen” and “Realm Breaker.” She shares her life as an author with her followers, getting them excited about her new books as she continues to write them. This is a spectacular marketing strategy for authors online and helps get those presales up once their book hits the market.

@victoriaaveyard

still can’t believe I’m writing the villain romance of my dreams

♬ Enchanted (Taylor's Version) - Taylor Swift

Erika J. Algard

Author Erika has started up her TikTok to connect with other sci-fi and fantasy authors and book lovers alike. She shares the unique side of writing sci-fi and how to incorporate that into writing. She incorporates her humor and insights into sci-fi.

Aiden Thomas

New York Times bestselling author Aiden is best known for his fantasy series, “Cemetery Boys.” He loves sharing his love for the genre on TikTok, but also can share when his new books are coming out. 

@aidenschmaiden based on all the DM’s and tags i get 💀💀💀 iykyk! #cemeteryboys #authortok #booktok ♬ original sound - Mecca! ⚡️

Alexandria Randolph

Alexandria is a sci-fi and fantasy author currently working on her book, “The Axia Prophecies,” and sharing that process with her followers on TikTok. She shares the good, the bad and the ugly side of writing a book.

@alexandriarandolphbooks Get writing! 😉 I wanna know how you're going to get out of this one. #writingprompts #writingpromptsforyou ♬ original sound - OVERMAN CODE

Xiran Jay Zhao

With 330K followers, Xiran is another New York Times bestselling author to be following on TikTok. Xiran has been writing sci-fi books in Chinese and English and her current books are “Iron Widow” and “Zachary Ying.” Her books include feminist heroes and cultural pieces woven into the sci-fi genre.

@xiranjayzhao OBVIOUSLY, I did not adapt the father-son thing, that was weird and we're going to ignore it #booktok #ironwidow #femalehistory ♬ original sound - justvinylvibes

Stacey McEwan

Stacey became internet famous on TikTok with her funny #booktok videos featuring her husband and comparing him to men in the fantasy books she was reading. She took that passion and started writing her fantasy book with the support of her 345K followers called “The Glacian Trilogy.” She also cheers on other fantasy authors and TikTok friends like Kaven Hirning, who we’ll discuss next.

@stacebookspace Spread the word my people ❤️ the cover reveal is on the way #booktok #fyp ♬ Flowers - Miley Cyrus

Kaven Hirning

Kaven took over TikTok with her hilarious videos about the characters of a popular fantasy book, “A Court of Thorns and Roses,” and other popular books by Sarah J. Maas. Kaven still makes those videos, but she also stepped into the fantasy author realm with her books, “A Forbidden Fate” and “An Endless Escape.”

@kaven_books AN ENDLESS ESCAPE IS AVAILABLE FOR EBOOK PREORDER VIA AMAZON! Physical copies to be released june 6th!!! HELP!!!!! #booktok #authortok #writertok #bookworm #bookrelease #newbooks #enemiestolovers #romancebooks #booktropes #author #fantasybook #bookish #bookishthoughts #bookstore ♬ original sound - Kaven

Sarah J. Maas

While Sarah didn’t need any help with her popular books, this New York Times bestselling author has taken over the internet and #booktok with some of the most popular fantasy books online. She’s written many books, including the “Crescent City,” “Throne of Glass,” and “Court of Thorns and Roses” series. She has over 1 million followers on Instagram, where she occasionally posts about her books, new cover art and things in the making.

Brandon Sanderson

Brandon is another popular sci-fi author who is known for his Dragonsteel books. He’s not extremely active on the platform but does post on stories more often. His posts are about his books and a book club. 

Scarlett St. Clair

Scarlett is a well-known fantasy and romance author, best known for her take on the Hades and Persephone storyline. Scarlett has 103K followers on Instagram and gives sneak peeks to her audience about upcoming books and features. She is an international and USA Today bestselling Author.

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Managed Services offerings

influencer marketing software Managed Services

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Strategy and execution from the company that launched the industry.

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Learn more about our Managed Services offerings

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Strategy and execution from the company that launched the industry.

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