Orlando, Florida (November 4, 2021) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that the company has been awarded a new mid-six figure influencer marketing contract from an existing Fortune 10 customer. The customer will be utilizing IZEA influencers for an international promotion designed to drive sales during the holiday season.
“We are thrilled to be awarded this contract to promote a flagship product for one of the world’s largest companies,” said Ted Murphy, IZEA’s Chairman and CEO. “Influencers have come to associate IZEA with the brand sponsorships they covet most, and this campaign in-particular will be in high demand among influencers. We can’t wait to see the creative content they produce on Instagram, TikTok, and other platforms.”
“It is clear that brands of all sizes in all geographies are realigning their marketing budgets to include influencers as a more meaningful portion of spend,” continued Murphy. “Brands are executing multi-national influencer marketing campaigns that are broader in scope and geography than we have seen in the past. We expect this trend to continue as a new generation of marketers rise in the ranks and gain control of brand budget allocations. IZEA is well positioned to benefit from the changing landscape and will continue to invest in building the best software and service experience for our customers around the globe.”
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