There’s no place quite like Los Angeles. The hip and trendy California town is a hotspot for celebrities – and those trying to be celebrities. While Hollywood is full of influential stars, some of the biggest influencers in the area aren’t well-known actors, instead they’re known for their digital clout.
Here’s a look at the top Los Angeles influencers every marketer should watch
This popular blogger writes about motherhood, fashion, and beauty with her two million followers on Instagram. Fans seem to love her fashion tips, which include ways to recreate hot looks like those worn by the royal family. Han is married to an LA photographer and has a daughter, Luna, who makes regular appearances on Instagram.
Naturi Naughton has a huge influence in the wellness community. And why not? She is the star of the ABC television show “Queens” and is a singer. Her posts revolve around her engagement, family, fashion, empowerment, award shows, and Hollywood premiers.
Claudia Sulewski, owner of the Wildflower Phone Case Collection, has droves of followers – 2.4 million to be exact – who watch videos on everything from fashion and closet organization to beauty tips and ear candles. She has an equally sizable audience on Instagram where she recently posted about her dog’s birthday celebration.
Zach King rose to the top of the social media hill with clever digital magic tricks, like when he grabbed a rocket and was pulled into the sky. That helped him amass 46 million followers on TikTok and made him one of the biggest social media influencers. Major brands, including Chipotle, KIND and BMW, love his captivating video.
Candace Cameron Bure
Candace Cameron Bure is most known for her role as DJ Tanner on the television show “Full House” and “Fuller House,” but with 5 million followers on Instagram, she’s become quite the LA influencer. She posts about family, like when she celebrated her 25th wedding anniversary, events, and promotes a few products from time to time too, like for skincare treatment.
Tyler Oakley has 5.6 million Instagram followers and also has a thriving YouTube channel. He became an Internet sensation with his style and support for LGBTQ causes. He also has a weekly podcast, “Psychobabble,” and is live daily on Twitch. Oakley’s posts range from Lasik surgery, BLM protests, ski trips, and a personal look into his therapy sessions.
The Shluv Family
The Shluv Family, consisting of children Maiko, Jonathan, Tiffany, Daniel, and mom Tina, have only made 13 posts to Instagram but have 219,000 followers. They are the creators of the Shluv Family Show, where the family competes in extreme challenges. They also have a TikTok account with 11.6 million fans and growing.