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There’s no place quite like Los Angeles. The hip and trendy California town is a hotspot for celebrities – and those trying to be celebrities. While Hollywood is full of influential stars, some of the biggest influencers in the area aren’t well-known actors, instead they’re known for their digital clout.

Social Media Icons in front of the Hollywood Sign

Here’s a look at the top Los Angeles influencers every marketer should watch

Chris Han

This popular blogger writes about motherhood, fashion, and beauty with her two million followers on Instagram. Fans seem to love her fashion tips, which include ways to recreate hot looks like those worn by the royal family. Han is married to an LA photographer and has a daughter, Luna, who makes regular appearances on Instagram. 

Adam Gallagher

Fashion is part of the LA culture, and New York transplant Adam Gallagher has blogged about it for over 17 years. As a stylist and art director, his smart fashion sense gained him 2 million followers on Instagram, even though he has only posted 22 times.

Naturi Naughton

Naturi Naughton has a huge influence in the wellness community. And why not? She is the star of the ABC television show “Queens” and is a singer. Her posts revolve around her engagement, family, fashion, empowerment, award shows, and Hollywood premiers.

Claudia Sulewski

Claudia Sulewski, owner of the Wildflower Phone Case Collection, has droves of followers – 2.4 million to be exact – who watch videos on everything from fashion and closet organization to beauty tips and ear candles. She has an equally sizable audience on Instagram where she recently posted about her dog’s birthday celebration.

Zach King

Zach King rose to the top of the social media hill with clever digital magic tricks, like when he grabbed a rocket and was pulled into the sky. That helped him amass 46 million followers on TikTok and made him one of the biggest social media influencers. Major brands, including Chipotle, KIND and BMW, love his captivating video.


Who would love an extra hour of sleep today? 😴 💤 #snooze #sleep #goodmorning

♬ original sound - Zach King

Candace Cameron Bure

Candace Cameron Bure is most known for her role as DJ Tanner on the television show “Full House” and “Fuller House,” but with 5 million followers on Instagram, she’s become quite the LA influencer. She posts about family, like when she celebrated her 25th wedding anniversary, events, and promotes a few products from time to time too, like for skincare treatment.

Tyler Oakley

Tyler Oakley has 5.6 million Instagram followers and also has a thriving YouTube channel. He became an Internet sensation with his style and support for LGBTQ causes. He also has a weekly podcast, “Psychobabble,” and is live daily on Twitch. Oakley’s posts range from Lasik surgery, BLM protests, ski trips, and a personal look into his therapy sessions.

Freddy Rodriguez 

Freddy Rodriguez is passionate about LGBTQ issues, which has helped him earn 150,000 followers on Instagram. Rodriguez posts about self-love, fitness, fashion, and travel. He’s known to promote products that he loves, too. 

Tabria Majors

The Los Angeles crowd is into health and wellness and one of its biggest influencers is Tabria Majors, who has 1.6 million Instagram followers. Majors is a full-figured fashion model who encourages women to love the body they’re in. She works with Natural Models LA and Muse NY.

Kimi Ellie

Kim Ellie loves travel and fashion and explores both on her Instagram. She’s traveled to  Iceland, Scotland, England, and Taiwan and shares all those adventures with her 203,000 followers on Instagram; including a recent trip to the Bahamas where she swam with pigs. (Yes, pigs).

The Shluv Family

The Shluv Family, consisting of children Maiko, Jonathan, Tiffany, Daniel, and mom Tina, have only made 13 posts to Instagram but have 219,000 followers. They are the creators of the Shluv Family Show, where the family competes in extreme challenges. They also have a TikTok account with 11.6 million fans and growing.

Jason Derulo 

Actor and singer Jason Derulo enthusiastically embraced TikTok to make his account suit his style. He does comedy sketches, pranks, sings and even takes on challenges. In this TikTok, you see him cutting the grass with scissors to get out of talking with his wife.


What would be the title to a Derulo comic book? 🎬 @katyschlemmer @brknsergio

♬ original sound - Jason Derulo

Sara Faye

Sara Faye is a Filipina-American blogger who loves art and style. She does some fun posts like, What’s in your bag? However, her focus also strays to books and her own book club @badbabeswithbooks. She has a small but mighty following on Instagram, with 10K followers.

Josh Killacky 

Josh Killacky moved to Los Angeles as a teen to pursue his dancing dreams. Since then his skillful moves have attracted 928.4K followers to his TikTok account and 583K followers on his Instagram. He is a choreographer and dancer and partners with many brands. 


How many times did you watch this? 🤷🏼‍♂️ #dance #challenge

♬ original sound - Josh Killacky

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