Wine (and pretty much every other form of alcohol) had its moment in 2020. The COVID-related lockdowns saw people taking advantage of home delivery services and curbside pickup, and alcohol sales were up across the board.
According to Statista, the United States led the world in wine consumption in 2020, downing 33 million hectoliters — or about 871,767,773 gallons — of the great grape juice. With such an increased interest in consumption, it’s no surprise that social media influencers are more in demand to help guide budding oenophiles through the ever-expanding world of wine.
Here are 9 of the top influencers who are making wine easier to understand, one glass at a time.
With more than 226,200 followers on TikTok, David is changing how millennials talk about wine. He has plenty of experience to back him up; he owns two Napa Valley wine companies and is working to share that knowledge in more accessible ways. With tips on how to find affordable wines (that still taste good) and even teaching how to pair wines with snacks like Hot Pockets and Doritos, his fresh approach is fun, appealing and definitely successful.
Conrad Grah and Drew Lambert
These Sydney, Australia-based lads call themselves The Wine Wankers and, as you might expect, they don’t take themselves too seriously. However, don’t let their fun videos fool you; these guys know their wine. And they’ll happily go wherever they must (or can) to share their knowledge with you.
The Wine Guru
If you feel lost in the wine aisle, you’re not alone. But fortunately, The Wine Guru is here to serve as your personal tour guide. Whether you’re trying to shop on a budget, pair your wine with food, cut some calories or navigate celebrity wine brands, this is the TikTok account that will help you pick the perfect bottle, regardless of your personal tastes.
Kelly Mitchell loves wine and wants you to love it, too. As a blogger and video producer based in Napa Valley, she shares this love across her social media channels (Instagram) and her website. On her YouTube channel, Mitchell takes followers with her around the world to unique destinations — all in the name of wine. It makes for a spirited approach that includes stories behind the wines, unique destinations and some surprising wine discoveries.
Based in California, Brooke is a wine writer whose blog offers reviews as well as an in-depth look at topics like wine tasting and specific pairings. But her Instagram account (thebrookeblend) allows her to indulge both her sassy sense of humor and her quick picks for what you should be drinking right now.
For this sommelier based in Italy, getting there is half the fun. The other half is finding the right wine along the way. On his well-followed Instagram account (trotterwine), Andrea Zigrossi explores new places, dives into the local culture and inevitably discovers a local wine. His energy is as unbridled as his passion for wine, and he makes a fantastic tour guide into some unexpected places.
Robin and Andréa McBride
These sisters are definitely doing it for themselves! Although they grew up on separate continents and didn’t discover one another until 1999, they’ve made up for lost time by indulging their shared appreciation for wine. That led to creating the California-based McBride Sisters Wine Collection, which includes a members-only subscription service. Along the way, they share their extensive wine knowledge and even offer extras like specially curated menus to pair with their wines.
Georgia Panagopoulouis (wine.gini) combined her background in chemical engineering, wine management and digital & social media to create her Wine Gini platform, and now she’s making wine digital. She explores exotic wine destinations and takes you right into the vineyard with her; you can practically pick the grapes yourself. It’s fun, informative and has just the right amount of quirk.
Allison’s mission, she says, is to make wine more inviting, and she does that by searching out some of the best wines (and best values) to share with her followers. Her style is down-to-earth and very BFF-like, which proved to be the perfect tone for the pandemic when, let’s face it, all we really wanted was someone fun to drink with.