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Since 2021, college athlete influencers have been able to make a profit off of their incredible talents and that has only continued on over the last few years. After the NCAA changed its ruling to allow college athletes to earn money off their name, image and likeness (NIL), college athletes quickly began scooping up endorsements and sponsorships. Today many college athletes work with major brands to showcase their favorite products and set trends for social media users that can relate. Follow along as we share the top college athletes on Instagram sharing their talent and passions for sports.

Top college athletes on Instagram

Olivia Dunne

Dunne is one of the most-followed college athletes in the country, with 7.5 million followers on TikTok and more than 4.2 million followers on Instagram. Her posts combine her competitive athletic accomplishments and her personal side, which shows her interest in fashion with a little bit of dancing.

Paige Bueckers

This junior guard at the University of Connecticut had a standout, award-winning freshman year on the court, including taking home the Best Female College Athlete ESPY Award, and has only continued her success over the last few years. Although she underwent surgery after tearing her ACL in 2022, her growing Instagram following of more than 1 milion puts her in an enviable position to enjoy significant partnerships.

Spencer Rattler

The standout quarterback for the University of South Carolina has plenty of eyes on him both on and off the field. After leading his team through an exciting season last year, many favor him to win the Heisman and he landed on the top spot on ESPN’s first annual list of Top 100 college players. Spencer has not only created a successful career but also an impressive following on Instagram of more than 364K.

Mackenzie Steele

Talented distance runner for the University of Clemson, Mackenzie is a prime example of a successful college athlete on Instagram, with more than 36.1K followers. The athletic influencer has partnered with brands like Under Armour, Under Armour Running, and Athletiverse.

Khoi Young

Incredibly gifted gymnast and member of the national men’s gymnastics team, Khoi takes to Instagram to share his talent and accomplishments with more than 10.9K followers. He fills his feed with clips of his athletic experiences at Stanford University and his success on the United States national team.

Emily Cole

Previously named as the USTFCCCA All-American Second Team and 2022 All-ACC First Team for the 3,000-meter steeplechase, Emily is one of the most accomplished college athletes on Instagram. The University of Duke track star shares her love for running and all of her success with more than 171K followers on Instagram. The gifted athlete has also written her own book to help inspire other fellow athletes on their journey to success.

Anna Camden

Previous women’s basketball star of the 2022 Penn State team, Anna has moved on to the University of Richmond. The all-star college athlete and influencer hosts her own popular podcast and shares her athletic experiences with more than 80.8K followers on Instagram and over 269K followers on TikTok.

Grace McCallum

Olympic silver medalist, two-time World Gold medalist and star of the University of Utah gymnastics team, Grace has landed more than 233K followers. The star gymnast uses her platform to share her success at meets and her trendy styles outside of the gym.

Shedeur Sanders

Not only is he known for being the son of the former professional football star Deion Sanders, but Shedeur is now known for his incredible football success of his own. After his first college football season at Jackson State University, the star quarterback moved to the University of Colorado where he now plays under the guidance of his father/coach. His success and family fame has left him with more than 1 million Instagram followers.

Marvin Harrison Jr.

Another gifted football player following the footsteps of his father, Marvin Harrison Jr. rose to success and fame for his talents on the field and with the team at the Ohio State University. The athletic influencer has gained more than 203K followers.

Paul Skenes

If you keep up with the college world series of baseball, you know exactly who Paul Skenes is. Star pitcher of the LSU Tigers baseball team, Paul has collected over 49.2K followers with his impressive talent for throwing a baseball. His followers are kept in the loop of his success throughout his feed, featuring highlights from his current season.

Caleb Williams

Not only has Caleb become a hot topic amongst the college football community, but also on Instagram where he shares more than just his collegiate football experiences. To more than 193K followers, Caleb is known as “Superman” for his success as the quarterback for USC. The star athlete additionally shares his modern sense of style through his fashionable posts and aesthetically pleasing photos.

Influencers:

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influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our
Managed Services offerings

influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings