Halloween is a marketing bullseye for companies that sell costumes and candy, but what about other companies? You don’t need to sell Halloween staples to run an effective campaign in October.
The secret to owning the spooktacular month with influencer marketing is simply a little creativity. Here are twelve ways influencers can tie into your Halloween-themed marketing campaigns.
2. Promote makeup for face painting
Beauty influencers can promote more than just a smokey eye. The perfect Halloween face doesn’t always require costume makeup! Talented influencers can use everyday brands to create a variety of looks: cat, clown, Disney character, Victorian bride, or even a bit of gore.
3. Share seasonal & limited edition products
Brands with seasonal flavors, scents, and designs can cluster items together to make an influencer’s “favorite finds.” Think pumpkin spice, candy corn, witches, skeletons, black cats, scary movies, spiders, zombies, Frankenstein, vampires, tombstones, and ghosts.
4. Create DIY crafts
Promoting DIY crafts isn’t limited to craft stores. Brands working with influencers can share finished Halloween décor, treats, and costumes with tips on what items to buy, where to buy them, and how to assemble the project.
Make sure the project involves your brand’s products in some way.
5. Add a spooky backdrop
Almost any product can make the Halloween cut with the addition of a spooky backdrop. Be prepared to supply influencers with several options that fit the bill. While a simple haunted house or cemetery might do the trick, consider trends from pop culture. This company, for example, created a candle that’s tied to the movie Hocus Pocus.
10. Choose orange and black
Orange and black are sometimes enough to provide a Halloween theme. Lean into the color pairing by scanning your inventory for orange toasters, shoes, food, sweaters, watches, collectibles, glassware, phone covers, and office supplies.
You might send an influencer a few color-themed products, ask them to take a few snapshots of them, and share their thoughts on Instagram.