Major League Baseball is back. This year’s MLB season opened on Apr 1, 2021, and the majority of teams faced off in partially empty stadiums. Last year’s MLB season-opening was delayed for almost four months due to the COVID-19 pandemic. Those games were played “behind closed doors” with only essential personnel allowed on the field during games. This season, MLB fans are back in the stadiums but at a much smaller capacity. Except for the Texas Rangers, whose stadium was opened to full capacity for its first home game of the season. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for the Texas Rangers as people react to the 38,000 people that gathered in the middle of a pandemic.
Also trending this week on BrandGraph were brands like Mortal Kombat and Sony Pictures. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of April 5, 2021
- Texas Rangers
- Mortal Kombat
- Sony Pictures
The Texas Rangers home opener of the 2021 season received a lot of media attention. On Apr 5, 2021, the Rangers played against the Toronto Blue Jays in a stadium of over 38,000 fans. This is the first sporting event to be played at full capacity since the COVID-19 pandemic started. The Rangers currently do not have any social distancing mandates but do require attendees to wear masks. Across social media platforms, people share their reaction to the Rangers’ decision to open Globe Life Field to the public. Many argue that it is extremely dangerous to host large gatherings while the pandemic is still going on.
Top Content for the Texas Rangers
The official IMAX poster for Mortal Kombat dropped last week on Apr 5. Mortal Kombat trended on social media this week as fans of the franchise their excitement for the upcoming film. The iconic fighting game turned movie is best known for its explicit violence and intense gore. Based on the trailer, the movie will definitely live up to the violent exceptions set by fans. This is the third live-action movie in the Mortal Kombat franchise. The film was in development for over two decades before getting picked up by Warner Bros. Mortal Kombat will finally premiere in the United States on Apr 23, 2021, in theaters and on HBO Max.
Top Content Mortal Kombat
Kim Kardashian is a billionaire. According to Forbes, Kardashian’s net worth is officially $1 billion. Kardashian’s shapewear line Skims trends on BrandGraph and social media as people react to this major milestone. Skims also offers a wide range of shapewear items designed to fit and accommodate all body types. Kardashian has been a fixture in pop culture for over a decade. She gained mainstream popularity through her family’s reality television show Keeping Up with the Kardashians. She is now well known for her business ventures, activism and relationship with rapper Kanye West.
Top Content for SKIMS
Sony Pictures trends on social media and BrandGraph after announcing a new deal with Netflix. For over two years streaming platforms have battled for the rights to stream theatrical releases from Sony Pictures. Specifically, this deal lets Netflix stream the news films from Sony Pictures nine months after their theatrical release. This means that Sony’s upcoming installments of Spiderman, Venom, and Jumanji will be available to stream on Netflix. Sony Pictures trends on social media as people share their excitement about the deal.
Top Content for Sony Pictures
There may be a link between AstraZeneca’s COVID-19 vaccine and blood clots. AstraZeneca trends on social media and BrandGraph as people share their concerns with the pharmaceutical company’s vaccine. On Apr 6, 2021, the European Medicines Agency started blood clots are a rare side effect of the AstraZeneca COVID-19 vaccine. The vaccine previously had conditional authorization in the United Kingdom and European Union. However, some countries have stopped administering AstraZeneca’s vaccine in response to rising concerns over blood clots.
Top Content for AstraZeneca
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo