According to Pfizer-BioNTech, its adolescent clinical trials are successful. On Mar 31, 2021, the pharmaceutical company announced its COVID-19 vaccine is both effective and tolerated in children ages 12 to 15. The vaccine is still in clinical trials. So, it has not been approved by the Food and Drug Administration. Pfizer believes its vaccine will be authorized for administration this fall, just in time for middle school students to go back to school. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Pfizer as people discuss whether children should be vaccinated or not.

Also trending this week on BrandGraph were brands like Litecoin and Universal Studios Hollywood. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:

Trending Brands for the Week of March 29, 2021

  1. Pfizer
  2. Litecoin
  3. Universal Studios Hollywood
  4. New York Mets
  5. Rick and Morty

Pfizer trends on BrandGraph after announcing its vaccine is tolerated and effective in adolescents. Pfizer-BioNTech’s announcement was met with mixed reactions across social media channels. It re-sparked the ongoing debate on vaccinating children. Children’s health is a sensitive topic because parents and guardians are determined to ensure their children live the best life possible. Arguments on social media support Pfizer as it seeks authorization for the adolescent COVID-19 vaccine. People hope that with the speed COVID-19 vaccines are being administered, everyone who wants to be vaccinated can be by 2022.


Top Content for Pfizer

Litecoin trended on BrandGraph after the online payment system PayPal announced patrons can buy and sell cryptocurrencies. Businesses, in the United States, that use PayPal can now sell their services with crypto. This includes Litecoin, Bitcoin, Ethereum and Bitcoin Cash. Litecoin trended across social media platforms as people reacted to the news. PayPal’s move to include crypto payments proves that Litecoin and Bitcoin are becoming more and more mainstream. Litecoin traders are happy because the coin is now a viable form of currency and believe their stock prices will rise.

Top Content Litecoin

Universal Studios Hollywood also trended this week on BrandGraph. On Mar 14, 2020, Universal Studios Hollywood in Los Angeles, California temporarily closed due to the COVID-19 pandemic. Over a year later, the amusement park is finally opening back up to the public. The park will open on Apr 16, 2021, to California residents. Universal’s newest attraction The Secret Life of Pets: Off the Leash! and an updated version of Indominus Rex on Jurassic World: The Ride will also open on Apr 16. However, visitors will have to follow COVID-19 protocol like wearing face masks, temperature checks and social distancing.

Top Content for Universal Studios Hollywood

The New York Mets trended on social media after agreeing to a 10-year contract with Francisco Lindor. On Mar 31, 2021 shortstop Lindor signed a $341M contract with the Mets that will keep him on the team through 2032. This is one of the largest contract extensions in MLB history, with LA Dodger’s Mookie Betts taking the lead at $365M. The Mets trended on social media as baseball fans share their reactions to the multi-million dollar contract.

Top Content for the New York Mets

The animated adult sitcom Rick and Morty’s fifth season will premier on Jun 20, 2021. Fans of the unique comedy show are taking to social media to share their excitement. Rick and Morty rose to popularity after its first season premiered in 2013. Now the show almost has a cult following, with fans cosplaying and even getting tattoos of their favorite characters.

Top Content for Rick and Morty

BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.

Those interested in learning more about BrandGraph Trends can request a product demonstration at