TikTok’s popularity with its US audience continues to grow, breaking through its norm of appealing mostly to the younger crowd. As of June 2020, here’s what TikTok’s users look like by age in the US, according to Statista:
People are drawn to TikTok for its short, entertaining video clips that almost always have a song accompaniment or original sound. Users may access TikTok’s library of songs or upload original music and sounds, such as a voice-over or background noise.
When you’re trying to draw a crowd to your TikTok videos, the best TikTok songs to use are often its trending songs. Otherwise, if your audience prefers a particular music genre, TikTok makes it easy to choose between various music styles and categories.
Find Trending TikTok Songs for Your Videos
Trending songs are typically tied to a TikTok challenge, and joining a challenge is a great strategy to get noticed on TikTok. When you join a challenge, be sure to use its accompanying hashtag and use the trending audio in your video to get you noticed. Follow these steps to put the most popular songs on TikTok into your videos:
- In the TikTok app, tap the white plus sign at the bottom of the screen.
- Tap Sounds at the top of the screen.
- Scroll through the Featured, TikTok Viral and Trends playlists.
- To preview a song, click on it.
- When you find the music you want, hit the red tick symbol and start filming your video.
To key in on a particular genre that appeals to your audience, scroll through various categories of playlists. The categories will change from time to time, but here are some of the music genres you’re likely to find on the app:
Playlists may change depending on the season — like Summer Vibes — or cultural trends — like Pride. Know your audience and have their current needs and interests in mind as you search for the best TikTok songs for your video.
Check the Discover Page for Trending Songs
Another way to find trending songs on TikTok is through the Discover page. Hit the magnifying glass icon at the bottom of your screen. From there, you will see all of the videos and challenges that are currently trending, organized by hashtag. Scroll through to find a topic that would pique your audience’s interest. From #TikTokGrandparents and #MakeupRoutine to #ScienceAtHome, these are just a few examples of what you might find trending at any given moment.
When you find a challenge you’d like to join or hear a song that will appeal to your target audience, look at the bottom of the video. This is where you’ll find the name of the song or sound. Tap on it to go to a page that lists the song and all videos that contain it.
If you’re ready to make a video right away, tap on “Use this sound” at the bottom of your screen and start creating. Or, if you want to save the song for later, tap on Favorites, and it will be available when you’re ready to make your video. You’ll find your Favorites playlist on the same screen where you discovered trending songs by hitting the white plus sign.
TikTok’s Spotify Playlists
Spotify also creates a playlist of the top TikTok songs, and TikTok itself and other users make playlists of the best TikTok songs as well. In Spotify, search for TikTok and scroll through the results to find the top and trending songs.
Playlists change over time, but here are some examples of what you might find that will help you choose TikTok songs for your audience:
- TikTok Hits: playlist created by Spotify of viral, trending and taking off songs
- TikTok Viral: playlist created by TikTok of the most trending songs on TikTok
- TikTok Prom: playlist made by TikTok for the best songs to use for prom season