Platform Tops 8.5 Million Influencers, Adds Cryptocurrency and Celebrity Classifiers
Orlando, Florida (December 10, 2020) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced that its BrandGraph® platform has reached a new milestone, with 1 billion pieces of social media content analyzed and enriched by IZEA’s propriety content data on an ongoing basis. The BrandGraph platform officially launched in March of 2020 reporting on 400 million pieces of content and 4.5 million influencers. In less than a year, it has grown to more than 8.5 million influencers and 1 billion pieces of content, with new content being added every ten seconds and new brands and classifiers being added daily. BrandGraph has added over 1.5 million influencers and over 100 million pieces of content to the index in the past 4 weeks alone.
Introducing Cryptocurrency Classifiers
Interest in Cryptocurrencies has seen a resurgence since the onset of COVID-19 earlier this year, with the price of Bitcoin hitting a new all-time high at the end of November. Financial institutions and payment processors alike have grown in their support of Bitcoin in particular, most notably fintech companies PayPal and Square. IZEA has now added support for BrandGraph classifiers that identify and benchmark social media content being produced around the top 25 cryptocurrencies, including Bitcoin (BTC), Bitcoin Cash (BCH), Litecoin (LTC), and Ethereum (ETH). The classifiers will assist financial services brands in identifying content trends and the top influencers with interest in various cryptocurrencies.
Introducing Celebrity Classifiers
As brands continue to invest more in influencer marketing, the largest celebrities are commanding six and seven figure social media sponsorships. BrandGraph can now benchmark and compare celebrities in the same way it allows users to compare brands in a given category. Data enrichments for hundreds of celebrities ranging from Billie Eilish and Cardi B to Dwayne “The Rock” Johnson and Kevin Hart, have been added to BrandGraph. Not only can users run reports to compare celebrities inside BrandGraph, but IZEAx users can also see these affinities for influencers who have interest in a given celebrity.
“We are excited to cross this meaningful threshold with BrandGraph,” commented Ted Murphy, Founder, Chairman and CEO of IZEA. “We are growing our data and analytics capabilities at an astounding pace. Each day BrandGraph gets a little smarter, as does our ability to deliver new insights to brands. While we have made some significant headway with the technology in 2020, we are even more excited by recent advances we have made with machine learning that will dramatically increase the value of the service and the data it provides to brands.”
The BrandGraph platform is integrated with Slack and Microsoft Teams. It allows users to monitor the social media content mentioning any indexed brand entity, topic, or individual, including the new cryptocurrencies and celebrities functionality. BrandGraph surfaces insights about these topics and delivers daily or weekly activity digests directly to the user via the third-party messaging platforms mentioned above.
BrandGraph Data includes:
- Share of Voice
- Content Volume Rankings
- Top Content by Engagement Count & Rate
- Relative Category Content Volume
- Influencer Sponsorship Activity for Competitive Set
- Sponsored Content Composition
- Engagement Counts Over Time
- Associated and Tangential Brands
- Content Sentiment Analysis
- Influencer Engagement Pyramid
- Brand Super Fans
- Top Organic and Sponsored Influencers
In addition to a standalone application that marketers can license, BrandGraph data classification is integrated within IZEAx Unity Suite and IZEAx Discovery at no added cost to IZEAx customers. IZEAx leverages BrandGraph to analyze millions of social media accounts and visualizes that data through the VizSearch® influencer discovery tool.
Marketers can sign up for an account or download a sample BrandGraph report at izea.com/brandgraph
