Tuesday, Nov 3, 2020, was Election Day in the United States. Social media rumbled as people across the country and world waited to see who the next President would be. Many Americans went to sleep Tuesday night expecting to wake up Wednesday morning with news on whether Donald Trump would maintain his position as President. However, credible news sources were not able to call the presidential election just yet and urged the American public to remain patient. Finally, on Nov 7, 2020, announcements were made projecting former Vice President Joe Biden as the President-Elect. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Joe Biden as the internet erupted to the news of Biden’s remarkable win.
Also trending this week on BrandGraph were brands like Apex Legends and Starbucks. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of November 2, 2020
- Joe Biden
- Apex Legends
- U.S. Republican Party
- Green Bay Packers
- Starbucks
Joe Biden is trending on social media and BrandGraph after being projected the President-elect. Social media is exploding as people celebrate Biden’s monumental win. After the news was announced, Biden supporters took to the streets to celebrate the change in power. His supports expressed relief recognizing that things are finally going to be different but noted that it will not be an easy path. Many are also celebrating Senator Kamala Harris, who will be the first woman and first person of color to be Vice President. Both Biden and Harris spoke Nov 7, 2020, in Delaware and proclaimed victory over the tense campaign. The President and Vice President-elect also encouraged Americans to unify after bi-partisan tensions drastically divided the country.
Top Content for Joe Biden
First-person shooter battle Royale game Apex Legends is trending on BrandGraph after dropping Season 7 of the game on Nov 4, 2020. The first Apex Legends game became a hit after its release in Feb 2019. The game would later become a favorite in the streaming and e-sports communities. Season 7 of Apex Legends in titled Ascensions and features a handful of new additions. Players can now play as the latest legend named Horizon on the new Olympus map. Season 7: Ascensions is also an update to rectify any gameplay issues from previous seasons.
Top Content for Apex Legends
The U.S Republican Party is also trending on BrandGraph and social media following Election Day 2020. According to projections Republican President, Donald Trump, lost both the electoral college and popular vote. However, Trump and his administration are claiming severe voter fraud tainted the results. Fact-checkers have disputed these claims saying that there is not ample enough evidence to suggest voter fraud. Many Politicians and political correspondents suggest this dangerous rhetoric against mail-in and absentee voting undermines the integrity of the election and democracy. Despite this information, the President is refusing to concede and has taken legal steps to investigate allegations of fraud. The President’s response to the election is being met with mixed reviews. His supporters want him to explore all options available to him. Others wish the President would just accept the transition.
Top Content for the U.S. Republican Party
Green Bay Packers are trending on social media after defeating the San Francisco 49ers on Nov 5, 2020. The Packers an early lead in the game and successfully prevented the 49ers from catching up. Quarterback Aaron Rodgers scored 4 touchdowns for the Packers, keeping their upper-hand in Thursday night’s game. The Packers won with a 34-17 score cementing their position as a strong team during their 2020 regular season. They also are currently first in the NFC North with a 6-2 record.
Top Content for The Green Bay Packers
Popular coffee chain Starbucks is trending on social media after releasing its highly anticipated holiday menu. Every year Starbucks lovers and coffee fanatics wait to get their hands on the delicious holiday-inspired drinks. In the states, Starbucks released its holiday menu on Nov 6, 2020. On this day, customers could also get a free reusable holiday cup with their purchase of a grande drink. This year’s menu features the classic peppermint mocha, caramel brûlée latte, and white chocolate mocha. Patrons can also indulge in some festive bakery treats and purchase Starbucks’ Christmas Blend for their own at home brews.
Top Content for Starbucks
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo
