Skip to main content

Military families comprise a large community with unique needs, since there are 2.6 million U.S. military family members across the globe. Some families are also dual-military families in which both partners are on active duty. These families need specific information that only military family influencers โ€” or #milfamily influencers โ€” can provide on topics like:

  • Coping with frequent moves
  • Handling the absence of a parent and spouse
  • Worrying about deployment and travel bans
  • Saving money and handling financial difficulties
  • Creating a family home
  • Navigating the return of a deployed family member

Brands can reach devoted audiences by partnering with milfamily influencers.

Social media is an important way of helping milfamilies communicate with one another, especially through dedicated influencers. Many military family influencers fall into the nano-influencer range and micro-influencer range.

We’ve gathered some of the most popular military family influencers on social media platforms, from Facebook and YouTube to Instagram and Twitter. Discover what makes them invaluable resources to this unique community and how marketers could potentially work with them on campaigns.

Military family influencers sharing their lives

Lauren Tamm โ€” The Military Wife and Mom

Lauren is married to an active-duty Marine. Thousands of military spouses and moms flock to her authentic personality and helpful advice on navigating marriage, motherhood and military life. She offers readers information on relevant topics, including best military gifts, schedules for kids and care packages to send to deployed loved ones. She even has a small parenting and military life shop where she sells e-books, printable wall art and affirmations for milspouses.

Alyssia Simser โ€” Wonderfully Aly

As a Royal Canadian Air Force wife, broadcast journalist, Instagram influencer and mom, Aly knows how to juggle it all. Her different roles in life have led her to have an eye for detail and a knack for sharing her life and experiences with her 40K Instagram followers. Alyโ€™s content often highlights her struggles, successes and learnings in motherhood, especially having a deployed husband.

Kristal Leon โ€” A Sailors Wife

Kristal, a military wife and mom, is a resource for both military and non-military families. She began her social media journey when she found out her husband was deployed, starting a blog to make sense of her feelings. It has since grown to offer tips, resources and advice.

Xalli Griswold

Xalli is a young military spouse who vlogs lifestyle content with the theme of being a military wife and mom. She and her Air Force husband recently moved from Germany to San Francisco, so her perspective is a bit different from stateside milspouses. Many of Xalliโ€™s YouTube videos focus on questions and answers about military life and military couplehood, including having kids.

Stacey-Ann Blake โ€” Design Addict Mom

With an eye for style and enough stamina to wrangle three kids, what canโ€™t Stacey-Ann do? Her husband recently retired from the U.S. Special Forces after 24 years of service. Her Instagram is a Pinterest-worthy collage of her home, which most notably features a collection of vibrant wallpapers. She also posts snaps of her kids and husband, just like this Wayfair feature. Even more design and family content can be found on Design Addict Mom, Stacey-Annโ€™s blog.

Alex โ€” Three Little Ferns

Alex is a military spouse and mom to three girls. Her family travels and lives all over the country as an Army family. She began to document on social media when her husband was deployed to Afghanistan in 2012. Her website includes information on parenting, DIY and craft projects, traveling and recipes for modern-day milspouses.

Lily Ashley โ€” Adventures of a Military Family of 8

Lilyโ€™s blog is perhaps one of the oldest in the military social media sphere. She began blogging in 2007 for her sanity when she was a stay-at-home mom of six kids and her U.S. Navy husband was constantly deployed. On her YouTube channel, she occasionally shares fun crafts for kids. Lily also discusses her sonโ€™s autism and her husbandโ€™s PTSD and traumatic brain injury from his duties, never straying away from such topics on her Facebook.

Krystel Spell โ€” Army Wife 101

Krystelโ€™s popular military posts focus on lifestyle, travel and news for todayโ€™s milspouse. She also includes military deals and discounts for various products and services on her website. Army Wife 101 works with brands, making the formal introduction and generating awareness throughout the military community. Aside from Instagram and the Army Wife 101 site, Krystal expresses her creativity on TikTok, where she makes stickers for military spouses.

Maria Mendez Reed โ€” Moving With The Militaryย 

From surprise home makeovers to DIYs, recipes and design tips, Maria is a multifaceted influencer. Her YouTube and TikTok posts focus on home improvement and lifestyle makeovers that help military families turn a house into a loving home. Sheโ€™s an active duty milspouse, so she understands the struggles and joys of military family life.

Rachel Wynn Earls โ€” Earl Family

Rachel shares her life as a military spouse and mom of four boys with over 500K YouTube subscribers on the Earls Family Vlogs channel. Her husband, Harold, served in the U.S. Army, but is now retired and enjoying life as a father. On Instagram, you can find adorable family snaps and kitchen renovation Reels.ย 

Influencers:

Looking to partner with industry-leading brands? Create your free profile today.ย 

Marketers:

The worldโ€™s biggest brands trust IZEA. Find which of our influencer marketing software or managed service solutions are right for you.

ย THE CREATOR MARKETPLACEยฎย 

Find your next great collab.

Browse creator listings now

ย THE CREATOR MARKETPLACEยฎย 

Find your next great collab.

Browse creator listings now

ย THE CREATOR MARKETPLACEยฎย 

Find your next great collab.

Browse creator listings now

ย THE CREATOR MARKETPLACEยฎย 

Find your next great collab.

Browse creator listings now