After almost two decades, the original Fast & Furious film saga is coming to an end. On Oct 22, 2020, Universal Studios announced the action-packed film franchise will soon be over. Two more Fast & Furious movies have been approved to ultimately close out the saga. The first Fast & Furious movie was released back in 2001 and grossed over $200 million. The original trilogy primarily focused on illegal street racing. However, the franchise later transitioned to focus more on heists and spying. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Fast & Furious as fans across social media react to the news.
Also trending this week on BrandGraph were brands like The Witches and Quibi. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of October 19, 2020
- Fast & Furious (@fastandfuriousde)
- The Witches (@witchesmovie)
- Quibi (@quibi)
- GMC (@gmc)
- Arizona Cardinals (@azcardinals)
Fast & Furious is Universal’s biggest franchise with a combined gross of over $5.8 billion. F9, the latest installment of the franchise will set the tone for the two-part finale. The release of F9 was pushed to May 2021 due to the COVID-19 pandemic. The final two movies will culminate to create an adventure-filled and explosive battle. However, because of the pandemic, there aren’t any release dates yet. The franchise is now trending across social media as fans continue to react to the series end. Although there are many memes and posts about all the movies in The Fast Saga, no one really anticipated that it would actually end. Fans are also sharing posts honoring the films’ late star Paul Walker who passed away in a car crash in 2013.
Top Content for Fast & Furious
The Witches movie is also trending on social media and BrandGraph after premiering on HBO Max Oct 22, 2020. This is the second film adaption of Roald Dahl’s classic fantasy novel that tells the story of child-hating societies of witches. The 1990 adaptation of The Witches starring Anjelica Huston is a camp classic but left a lot of us scarred. The 2020 version is definitely less terrifying and perfectly combines camp and spookiness to create a fun experience for all ages. The Witches has an all-star cast featuring Anne Hathaway, Octavia Spencer, and Stanley Tucci. Critics and movie lovers are praising Hathaway’s creepy performance as the Grand High Witch. The Witches is proving to be a great way to get into the Halloween spirit, with many viewers sharing their own witchy looks inspired by the Grand High Witch on social media.
Top Content for The Witches
Mobile video streaming service Quibi is shutting down after launching not even a year ago. Quibi is now trending on social media as people react to the unexpected news. On Oct 21, 2020, The Wall Street Journal reported that Quibi would be shutting down. Later that same day Quibi’s founder, Jeffrey Katzenberg, and CEO, Meg Whitman, confirmed the news. The company raised over $1 billion in capital but unfortunately failed to secure a buyer. The app also had a rough start with low viewership and downloads and a lawsuit in March 2020. The platform will officially shut down on Dec 1, 2020.
Top Content for Quibi
GMC is trending on social media after revealing it’s 2022 Hummer EV. Car enthusiasts are beyond excited by the news after waiting almost 10 years for the return of the Hummer. General Motors revealed the Hummer brand would be discounted as part of their bankruptcy in 2009. In 2019 rumors began to circulate that General Motors was considering reviving the Hummer SUV brand. On Oct 20, 2020, GMC officially announced the first all-electric super truck, Hummer EV. The electric beast has extreme off-road capabilities and ultra vision with underbelly cameras. The Hummer EV is also a leader in charging efficiency with the Ultium battery. The Edition 1 is priced at $112,595 with initial availability is set for Fall 2021.
Top Content for GMC
The Arizona Cardinals are trending after defeating the Dallas Cowboys 38-10 on Oct 19. Cardinals’ wide receiver Chrisitan Kirk helped his team secure an early lead in the game’s first half. The loss was not taken lightly by Cowboy fans, who were outraged by their team’s poor performance this season. The Cardinals on the other hand have performed strongly so far. Winning five out of their seven regular-season games so far. Football fans are taking to social media to express support for the underdogs after initially counting them out.
Top Content for Arizona Cardinals
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo
