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Finding a way to keep your kidsโ€™ little minds focused on learning new skills can be challenging. Kid craft influencers are more than willing to help with that task. The following arts and crafts influencers offer plenty of crafting ideas and other fun activities. From Instagram and TikTok to YouTube and personal blogs, there are plenty of influencers creating DIY project ideas for children and their parents to try. These influencers would also be useful for brands looking for influencers to promote their arts and crafts products.

Kid craft influencers sharing ideas for parents

Jennifer Perkins

Instagram crafter Jennifer got her start as a jewelry designer, but sheโ€™s expanded her skillset to create all sorts of items, including home decor. The Austin-based influencer is also a mother of two, and she loves working with young minds. Her site offers fun kidsโ€™ crafts ranging from how to upcycle a plastic bottle to DIY succulent planters. This arts and crafts influencer has an Instagram with almost 28K followers, where she shares pictures and Reels of some of her favorite projects from her website.

Easy Kids Craft

With 205K subscribers, the Easy Kids Craft channel is one of the top kids’ craft influencers on YouTube. Their focus on the channel is to inspire kids to create and enhance their crafting skills. Their simple DIY projects, like paper rabbits and toilet paper roll cats, are easy to make with supplies you probably have around your house.

Sergei Urban

Latvia-born Sergei has a masterโ€™s in economics, but his followers arenโ€™t coming to him for financial advice. Instead, Urban uses his Instagram and YouTube, TheDadLab, to share fun science experiments for parents to enjoy with their kids. Between the two platforms, he has over 6M followers. Learn to make rainbow soap, set up science experiments or simple frog crafts.

Sergei is a father of two sons, and they frequently show up in his videos and inspire many of the activities he shares with his audience. For even more fun with science, look for his book, โ€œTheDadLab: 50 Awesome Science Projects for Parents and Kids.โ€

Bubble & Beep

Bubble & Beep on TikTok is full of toddler activities created by Jackie, the influencer and craft extraordinaire behind the account of almost 65K followers. These fun toddler activities are cheap, easy to put together and will keep your young child occupied. She has sensory projects, chalk playscapes and even tips on how to turn around a bad day.

Jean Vanโ€™t Hul

An art lover herself, Jean wanted to ensure her children grew up in an environment that encouraged creative expression. That goal led her to start a toddler art group with other moms. Now Hul uses her Instagram of 41K followers, The Artful Parent, to share kids crafting ideas. Whether kids prefer to work with paint, clay or simply paper and crayons, Hul has a range of project suggestions. She also has an online art club for kids and families. This kid craft influencer is also the author of several books, including โ€œThe Artful Yearโ€ and โ€œThe Artful Parent.โ€ย 

Learning Through Play

If youโ€™re looking for play ideas that will help your children learn along the way, then follow along with Learning Through Play on TikTok. The creator behind the account, Amy, has over 247K followers. You can find even more on her blog and shop, where she sells different products related to her videos to those living in the UK. Learn how to create a bleeding rainbow, Motherโ€™s Day gift ideas or prep an easy sensory play project.ย 

Agnes Hsu

Agnes is the founder of hello, Wonderful, a site for parents looking for imaginative crafts to enjoy with their children. The crafts on hello, Wonderful are divided into multiple categories, including Eat, Home, Style, Play, Celebrate and Learn. The โ€œEatโ€ section features colorful recipes like TikTok-inspired tortilla wraps. The โ€œCelebrateโ€ section has tutorials on how to create a birthday balloon door surprise. The โ€œStyleโ€ section offers tutorials for shoes, T-shirts and tutus. Not all of Agnesโ€™ content is DIY; she also provides product recommendations and reviews. She is one of the best craft Instagram accounts, and you can find her on Instagram sharing her favorite crafts with 249K followers.

Creative Mama Che

Cheryl, the arts and crafts influencer behind Creative Mama Che, focuses on her crafting content being a way to include recycling. Need something to do with all of those bottle caps? Make a DIY sensory whale. Or find a way to utilize that egg carton before you throw it away, like this recycled daffodil craft. Her ideas will not only help your child learn and play but find a way to do so while also protecting the planet with recycling.ย 

Meredith Magee Donnelly

Early childhood educator Meredith runs Homegrown Studio in Connecticut and the Homegrown Friends blog. Her Instagram is a great hub to see all her favorite arts and crafts projects for kids, and her 14.5K followers love following along.

Meredith is the author of โ€œOpen Hearts, Open Minds,โ€ about challenging biases at home and in the classroom. She co-wrote the 2016 book, โ€œExploring Books Through Play.โ€ Her newest book is called Art Play.

Home is Where the Art Is

Home is Where the Art Is is another kidsโ€™ crafts influencer on TikTok. With just over 80K followers, youโ€™ll find fun and simple art ideas for your favorite little crafters. She has projects that will help kids identify their feelings and other projects that are easy to throw together for toddlers or preschoolers, like this DIY sheep. Her simple crafts will not only keep kids occupied and learning, but theyโ€™re easy for parents to create and teach.

If your brand aims to educate kids and inspire an appreciation for arts and crafts, kid craft influencers can be valuable partners. Look for influencers on The Creator Marketplaceยฎ who share your values and who come up with creative ways to promote your brand on social media. Most importantly, you should collaborate with someone who likes using your products and services. A sincere endorsement from a trustworthy influencer can generate plenty of interest in your business.

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