On Oct 2, 2020, President Donald Trump tweeted that he tested positive for COVID-19. The news sent shockwaves through social media. Trump supporters quickly posted prayers for the President’s recovery following the announcement. Several others in the Trump Administration have also tested positive for the virus, including First Lady Melania Trump. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for the White House as the media speculates this is where the President and others contracted the virus.

Also trending this week on BrandGraph were brands like Savage X Fenty and Avatar. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:

Trending Brands for the Week of September 28, 2020

  1. The White House (@whitehouse)
  2. Savage X Fenty (@savagexfenty)
  3. Super Smash Bros.(@SmashBros)
  4. Avatar (@avatar)
  5. Philadelphia 76ers (@sixers)

On Sep 26, 2020, the White House hosted a Supreme Court nomination ceremony for Amy Coney Barrett. More than 100 people gathered in the Rose Garden to celebrate Barrett’s nomination following the death of Supreme Court Justice Ruth Bader Ginsburg. Those in attendance did not practice social distancing and only a handful wore masks. According to NPR at least 8 people who attended the ceremony have tested positive for the coronavirus. Less than a week after the ceremony President Trump flew to Walter Reed National Military Medical Center to treat COVID-19 symptoms. People on social media have expressed skepticism on whether the President actually has COVID-19. Some conspiracies suggest this is just a ploy to distract the media from the President’s campaign. Others are genuinely worried about the President’s health and are wishing him a fast recovery.

White House BrandGraph Chart

Top Content for The White House

The Savage X Fenty Show Vol. 2 was released exclusively on Amazon Prime Video Oct 2, 2020. Causing BrandGraph to record an increase in social media content and engagement for Rihanna’s lingerie brand Savage X Fenty. The show featured a diverse assortment of models, actors, musicians, and drag queens. Big names like Paris Hilton, Lizzo, and Normani served as models for the show. Savage X Fenty Vol. 2 also showcased models of different colors, shapes, and sizes proving that it’s wearable by everyone. Rihanna is receiving praise on social media for putting together such an inclusive event. However, she has received some backlash because songs used in the show featured sacred Islamic verses. She has since released an apology to those who were offended.

Savage X Fenty BrandGraph Chart

Top Content for Savage X Fenty

Popular crossover fighting video game Super Smash Bros. is trending on social media. On Oct 1, 2020, it was announced that Minecraft characters will join Smash Bros. latest DLC fighter roster. The update will be available on Oct 13, 2020, causing gamers to grow even more excited for this latest addition. Super Smash Bros. has been a staple since the early 2000s but has become a fan favorite during this quarantine. Players can compete against each other across the world as long as they have an Internet connection. Smash Bros. offers friends and families the unique ability to interact and have fun even when they’re forced apart due to COVID-19 restrictions.

Super Smash Bros. BrandGraph Chart

Top Content for Super Smash Bros.

James Cameron’s Avatar is trending across social media. The original 2009 film was groundbreaking and held the title for the highest-grossing film for almost 10 years. Following the success of the film, Cameron agreed to produce four sequels. This past week Cameron announced that principle filming for Avatar 2 and Avatar 3 is complete. Fans of the film and of Pandora the World of Avatar in Disney’s Animal Kingdom are excited by this news. Avatar 2 is expected to be released as early as Dec 2020. Movie lovers anticipate the sequels to outperform the original especially since there have been major technological advances that will make the CGI literally out of this world.

Avatar BrandGraph Chart

Top Content for Avatar

The Philadelphia 76ers trended after announcing Doc Rivers as their head coach. Rivers coached the Los Angeles Clippers from 2013-2020 but stepped down on Sep 28, 2020. He left the Clippers after failing to lead them to the semifinals this season. Many were surprised by Rivers’ departure from the Clippers and even more shocked by his move to the 76ers. However, Philadelphia fans are excited to have Rivers join the organization and hope he can take the team in a new direction.

76ers BrandGraph Chart

Top Content for Philadelphia 76ers

BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.

Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo