IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has secured a contract with a Fortune 500 financial services customer for influencer marketing software and services. The customer represents a win-back for IZEA after a period of non-activity and the agreement increases the size and scope of the relationship with IZEA.
“Financial services and other regulated industries have long been sectors of focus for our company,” said Ted Murphy, IZEA’s Chairman and CEO. “IZEAx streamlines influencer marketing workflow while providing automated compliance enforcement and testing to make sure content meets the requirements of the marketer. Our software platform is particularly well suited for those that must have strong controls and processes for the creation and approval of influencer content.”
“We are continuing to see meaningful recovery and momentum in our managed services bookings following the initial negative impacts we felt when COVID-19 first hit,” added Murphy. “This software licensing win is encouraging, and we are hopeful that as more organizations gain confidence and visibility in their own business that they will feel more comfortable entering into long term licensing agreements.”