Computer technology advances rapidly, and for those who don’t keep up, it’s often bewildering to know what to buy and how much to spend. Fortunately, if you don’t know your bits from your bytes, there are plenty of computer hardware influencers to help. They have the technical knowledge to provide complicated information in a way that’s easy for laypeople to understand, helping to shape trends and purchasing habits. If you’re a marketer looking for content creators to work with, here are seven worth adding to your influencer discovery search.
Top Computer Hardware Influencers
- Paul’s Hardware
- Techquickie
- Linus Tech Tips
- Optimum Tech
- Eli the Computer Guy
- GamingScan
Paul Heimlich is an incredibly knowledgeable and popular influencer, working across multiple social media platforms. Like many computer hardware influencers, he sees the greatest success on YouTube. This is because the video format is particularly good for the kind of do-it-yourself tutorials and tech reviews for which he’s most famous. Through video, it’s possible to show complicated projects step-by-step so that they’re much easier to understand.
The Paul’s Hardware YouTube channel boasts more than 1.17 million subscribers. Heimlich also has an Instagram account with more than 78,900 followers. He openly invites people to contact him via Twitter, where he has another 195,000 followers, and he even has his own line of branded merchandise.
If you want to know more about gadgets or learn about the hottest trends in tech, then you should consider following Techquickie. This YouTube channel brings deep insight into subjects such as laptops, random access memory, Internet connections, smartphones, and Internet routers. However, it tackles these subjects with humor and a touch of cynicism, making each new video as entertaining as it is informative.
Techquickie’s approach to reviewing and explaining technology has garnered a following in excess of 3.25 million subscribers. Part of this success is due to the channel’s adherence to a publishing schedule. New videos come out every Tuesday and Friday, so subscribers always know something new is coming and know when to check for updates.
Linus Tech Tips is the work of the same team of “professionally curious” experts behind Techquickie. The team has a simple goal: To make complicated tech easy. The YouTube channel, which has more than 10.4 million subscribers, deals with all kinds of consumer tech, seeking to educate and inform viewers. Content is delivered in a fun and engaging manner and includes product reviews, product comparisons and step-by-step computer builds. There are also some unusual investigations with surprising results, such as testing cheap solid-state drives or protecting a phone with automotive coating.
The Linus Media Group maintains an official Twitter for Linus Tech Tips and Techquickie, which has more than 990,000 followers. It also has an Instagram account with another 970,000 followers.
Optimum Tech is a YouTube channel focusing on “enthusiastic PC hardware reviews.” That includes reviews on the latest coolers, hard drives, motherboards, gaming peripherals, and more. As with most computer hardware influencer channels, Optimum Tech also features instructional videos for building computers, presented in an easy-going, easy-to-follow style. The channel has more than 227,000 subscribers.
While Eli the Computer Guy occasionally reviews products on his YouTube channel, his main focus is free computer training and advice. His online classes and tutorials cover all aspects of programming and hardware, making them valuable resources for anybody pursuing a career in computer technology. If you want to know what’s possible with different types of hardware, this is a good place to start. Eli’s YouTube channel has more than 999,000 subscribers.
Greg Salazar is an engineer and reviewer who has developed a strong following as a media personality online. He dedicates his YouTube channel to tech videos, such as building PCs, reviewing central processing units and graphics processing units, gaming performance reviews, and product comparisons. His style is engaging and fun but backed up with essential knowledge, and this approach has earned him a loyal following.
Salazar is most active on YouTube, where he has 506,000 followers. He also has a Twitter account with 83,500 followers and an Instagram account with another 25,800 followers.
While many computer influencers cover all aspects of technology, GamingScan has a more specialized approach. The company focuses primarily on gaming, creating reviews, and buying guides to help gamers get the best experience possible in their video game worlds. The YouTube channel has more than 65,400 subscribers and covers topics such as overclocking gaming PCs, hardware compatibility, and whether to buy original equipment manufacturer components. GamingScan also has more than 6,500 followers on Twitter and a website packed with reviews, buying guides, and excellent tips.
Finding Computer Hardware Influencers
Computer hardware influencers aren’t that difficult to find, but how do you know if they’re as knowledgeable and popular as they claim to be? Sifting through the many options and researching each influencer who seems like a good fit for your business is a time-consuming business. It helps to use influencer discovery tools and to register with IZEAx Discovery, the largest marketplace of its kind for opt-in content creators. Once you’ve registered, it’s quicker and easier to discover computer hardware influencers with the deep knowledge and communication skills to engage your target audience.
