Alcohol drinkers are indulging in beer, wine, and spirits more due to COVID-19, suggests research by IZEA. Sixty-one percent of these consumers are also spending more time on social media, as local governments have enforced lockdowns and other restrictions. These circumstances present an opportunity for alcohol brands to better reach audiences via social media.
Whether you’re running a marketing campaign on Facebook, Instagram or another social media platform, influencers can help you make sales and generate leads. Beer, wine, and spirits influencers like the ones below are especially useful if your brand is offering up tasty drinks.
Top Beer, Wine, & Spirits Influencers
- Garrett Oliver
- Kelly Mitchell
- Julie Roesser
- Andrea Zigrossi
- Robin and Andréa McBride
- Jordan Hughes
- Amy Traynor
- Joey Casco
Although Garrett Oliver is the brewmaster of New York City’s Brooklyn Brewery, he has traveled all over the world, hosting tasting events. This beer expert is the author of the 2010 book “The Brewmaster’s Table: Discovering the Pleasures of Real Beer with Real Food.” He’s also the editor of “The Oxford Companion to Beer.” You can find Oliver on Instagram (@igarrettoliver), where he shares pictures of delicious dishes and drinks. He also frequently tweets out to his audience of more than 19.5K Twitter followers.
Wine journalist Kelly Mitchell describes her latest travels and beverage findings on her site, The Wine Siren. Although she calls Napa Valley home, she’s a frequent traveler, and she reaches an international audience on platforms like Instagram, Twitter, and Facebook. You can also find Mitchell on YouTube. She shares videos such as “Three Days in Tuscany – Three Wineries in Montalcino” and “El Bierzo, Spain. The Wine World’s Best Kept Secret.”
Julie Roesser became a craft beer enthusiast while dating someone who worked in the industry. Now she combines her love of beer with her photography skills, snapping photos that’ll have you reaching for the nearest cold beverage. Browse through her Instagram account (@craftbeerdeer) to find beer recommendations and an assortment of refreshingly creative photos. Roesser also shares travel content that could inspire her followers to take flight (with drink in hand, of course).
Italian sommelier Andrea Zigrossi travels the globe, immersing himself in new cultures and local wines. This millennial influencer shares his many adventures on his Instagram account (@trotterwine). You find pictures of him in a boxing ring in Spain, in a rooftop pool in Thailand, and even standing atop a four-wheeler in Morocco. He’s always looking energetic and accompanied by a glass of wine.
Sisters Robin and Andréa have a fascinating story to tell. They were raised in separate parts of the world — one in California and the other in Marlborough, New Zealand — and didn’t find each other until 1999. Despite growing up on different continents, they both shared an appreciation for wine. Now they’re working together to run the McBride Sisters Wine Collection, a wine company based in Oakland, California.
Find the sisters on Instagram (@mcbridesisters) or join their Facebook group, which features an eight-module course on wine. They also have a blog that features content like “Spring Essentials: Practicing Self-Care With Wine” and “Does Wine Really Get Better With Age?”
Jordan Hughes defines himself as a cocktail maker and a visual storyteller. His Instagram page (@highproofpreacher) offers crisp photos and video tutorials that will delight and educate anyone who appreciates a creative cocktail. In addition to tutorials, Hughes offers plenty of suggestions on which brands of liquor to incorporate into your own creations. As Hughes’ Instagram name suggests, he was a preacher, before his interests in photography and cocktails led him to social media stardom.
New Hampshire-based influencer Amy Traynor is a photographer and cocktail designer. Her site, Moody Mixologist, features a collection of cocktail recipes arranged by ingredients. So, whether you’re a fan of rum, vodka, whiskey or another type of liquor, it’s easy to find new drink ideas. Traynor also shows off a colorful collection of drink photos on her Instagram page (@moodymixologist).
Joey Casco embraces his inner “geek” while sharing his knowledge of wine on his blog, The Wine Stalker. The blog, which started as a Facebook page in 2013, manages to offer a mix of memes, wine, and beer reviews, and science and history articles. Anyone who’s willing to experiment in the kitchen can browse through Casco’s recipes, including braised lamb, wonton tacos, and other dishes to pair with drinks. Look for more content from this influencer on Instagram and Twitter.
Although the influencers listed above are very talented, they’re not the only drink experts on social media. IZEA offers tools to help you search for influencers who pair well with your brand’s mission, voice, and values. If you’re marketing for a local brand, consider narrowing your search to micro- or nano-influencers who are familiar with bars, wineries, and events in your area. Once you find the right influencer, remember to toast to a long and successful partnership!