Anyone hoping to redecorate a living room or remodel a kitchen won’t have to look far for guidance. Home improvement influencers share creative designs and practical advice through platforms, such as Instagram and YouTube, as well as personal blogs.
You might already be familiar with some of the more famous names in home improvement. For example, Bob Vila has been showing off his remodeling expertise since the television show “This Old House” debuted in 1979. Today, you can find him on various social media platforms, which he often uses to promote articles that appear on his home improvement site.
Chip and Joanna Gaines are additional examples of stars in the home improvement field. The couple found fame on “Fixer Upper,” a hit show on HGTV in which they revitalized living spaces. They’re both active on social media, and now they’re also hoping to find success with their own television network.
Of course, aside from these well-known television stars, the Internet is filled with home improvement experts who know how to draw a crowd. Here’s a list of up-and-coming influencers to keep an eye on in 2020.
Top Home Improvement Influencers 2020
- Nick Olsen
- Lauren Shaver
- Garrett and Cathy Poshusta
- Mandi Gubler
- Courtney of A Thoughtful Place
- Kim and Scott of Yellow Brick Home
- Jami Ray
Home decor expert Nick Olsen shows off some of his most impressive work on Instagram, where he has more than 43,000 followers. Although he was originally on the path to becoming an architect, Olsen decided to focus more on interior design instead. Now he has his own firm, and his work has appeared in publications ranging from Domino to House Beautiful to The Wall Street Journal.
Lauren Shaver is a big fan of thrifting, and she shares budgeting decorating ideas with more than 78,000 followers on Instagram. She also teams with her husband, Robert, to run a blog called Bless’er House. The blog offers plenty of budget-friendly entries, such as “DIY Vertical Wall Planter from Wood Scraps” and “40 Ways to Improve Your Home for Under $100.”
Washington state-based couple Garrett and Cathy Poshusta started their renovating adventures in 2008. Despite having little experience in construction, they managed to fix up an unfinished basement and successfully rent it out. Since then, they’ve tackled many other renovation projects.
Their site, The Grit and Polish, offers visuals of spaces they’ve enhanced as well as sources for the materials they used during the renovation process. They also have a presence on Instagram, Twitter, Pinterest and YouTube. Their YouTube channel offers handy guides, such as “How to Remove Stains from Marble,” “Painting Cabinet Doors” and “How to Build Open Shelves.”
Mandi Gubler considers herself a “fearless DIYer,” and she knows how to bring a stylish, natural look to any living space. Her blog, Vintage Revivals, shows readers how to handle ambitious projects in posts such as “DIY Raw Hardwood Floors” and “Colorful Kids Playroom Makeover!” The blog also has a section for “DIY Gone Wrong,” which shows that failure is just part of the learning process. Aside from her blog, Gubler has a collection of YouTube videos, and she’s active on social media platforms such as Facebook, Twitter and Instagram.
Courtney is the woman behind A Thoughtful Place. She’s been passionate about interior design since she was 8 years old, so it’s unsurprising that her blog offers tips on decorating and organizing.
Home improvement isn’t her only interest, though. Her blog also has sections for hosting ideas and fashion tips. Her Instagram account offers even more content for her audience to enjoy.
This married couple uses social media to show off their renovation projects on their personal site Instagram, Facebook, YouTube and several other platforms. In addition to tours of each home, they also list their go-to sources for materials and include links to the products they bought. This makes it easy for their followers to buy the same high-quality products for their own renovation efforts.
Jami Ray teams with her husband, Zeb, to revitalize vintage items and put them to good use. They’re active on multiple social media sites, and their YouTube channel, Jami Ray Vintage, has an impressive following of 143,000 subscribers. Some of their most popular videos include “How to Get Chippy Two Toned Paint,” “Paint Blending for Beginners” and “How to Upholster a Couch.” As you might’ve guessed, many of their projects require paint, so they include a listing of their favorite paint sources on their website.
Influencers like the ones above can help you spread the word about your home improvement. A simple acknowledgment from a celebrity-level influencer will introduce your business to a broad national audience. You can also work with local influencers to reach a more specific demographic. You have plenty of options when it comes to potential partners, and platforms like IZEAx Discovery help you narrow down your search for influencers.