Whether you’re looking for some ’90s nostalgia or some grungy style inspiration, Instagram is a great place to start. There are plenty of accounts curating old images to share with the world, or creating new fashion statements with retro clothing. These accounts are great fun for anybody who remembers wearing biker jackets, capri pants and denim jumpsuits with one strap undone. They also present opportunities for brands that lean into retro advertising and are in the process of an influencer discovery hunt for potential brand partners. Here we present seven of the best Instagram accounts and influencers who remember what made ’90s fashion great.
1. Nineties Anxiety (@90sanxiety)
The Nineties Anxiety Instagram account has “an acute appreciation of elegance, sophistication and a distinctive appearance.” With Winona Ryder as a profile picture, the kind of content the account shares should come as no surprise. Each image is a snapshot of another time, showcasing some of the biggest stars, style icons and trendsetters of the era. From Will Smith rocking his “Bad Boys” fashion to Kate Moss smoking a cigarette in a restaurant, each picture has a story to tell. This is a fantastic resource for retro fashion tips for over 872,000 followers, and the account even has a store with its own branded apparel.
2. Nasty / Nostalgia (@conde.nasty)
It’s not that common for influencers or accounts to focus on a single decade. Most retro accounts have a love of all types of vintage fashion. For example, The Nasty / Nostalgia account, maintained by Annaa Celia, documents fantastic fashions from the ’60s through the ’90s. Inspirational images include movie stills, behind-the-scenes pictures from music videos and candid shots of stars at parties. The account has over 50,800 followers.
3. Alex van Os (@op_shop_to-runway)
Rather than specializing in only ’90s fashion, Alex van Os is a sustainable fashion stylist who dabbles across the decades. She hits the thrift stores as often as possible, combining old clothes and vintage style sensibilities to create cute, fashionable ensembles. Browse her Instagram feed to see a range of classic clothes, including some of the ’90s most iconic styles.
This account is the product of Alex’s love of vintage fashion and a desire to live a sustainable and ethical lifestyle. It provides a platform to serve as ambassador for the Red Cross. She has over 15,300 followers.
4. She’s Vague (@shesvague)
She’s Vague is run by a “bored wealthy housewife living in Melbourne.” The account comprises images of the biggest stars of the 90s, rocking some of their most stylish (for the time) outfits. Hindsight casts a critical eye over the likes of The Spice Girls, Britney Spears, Kate Moss and Carmen Electra. If you enjoy over-the-top, garish fashion fails mixed in with genuine iconic styles, this account is for you. It already has 277,000 followers.
5. 90s Milk (@90smilk)
Got milk? The California Milk Processor Board’s slogan encouraging increased milk consumption is a memorable part of ’90s advertising. The 90s Milk Instagram account seeks to share other equally memorable moments of ’90s nostalgia with 233,000 fans on its “timeless mood board.” Here you’ll find shots of Britney Spears at the height of her fame, Brad Pitt, Jennifer Aniston, Pamela Anderson, Madonna and countless other style icons. The content ranges from news snippets, behind-the-scenes photographs from movies, interviews, magazine shoots and highlights from red carpet events. There’s more than enough ’90s clothing on show to inspire even the most jaded fashionista.
6. 90s (@90s.era)
The 90s Instagram account has a single aim: “Keeping the culture alive.” As you might expect, it offers a steady stream of the coolest images of some of the coolest stars of the period. The Notorious B.I.G., Will Smith, Aaliyah and the entire cast of The Fresh Prince of Bel Air are staples. Photographs include promotional shots, magazine pieces, on-set antics from film and TV, and media coverage. It’s an incredibly hip slice of ’90s trends, and it’s not surprising it’s attracted an audience in excess of 569,000 people.
7. 80s 90s 00s (@80s_90s_00s)
Like several other Instagram accounts, 80s 90s 00s doesn’t limit itself to a single decade. However, that’s not to say there isn’t plenty of cool ’90s inspiration to be found. The account takes a look at film, TV, music and more, so there’s something here for everyone with a fondness for retro cool. There are over 765,000 followers.
Starting Your Influencer Campaign in Style
Fashion is a popular topic for influencers, and there are plenty of content creators who are on the cutting edge of new trends. Influencers who keep it retro are slightly harder to find, but it’s still possible to locate good brand partners with the right influencer discovery tools. To start your campaign with style, join IZEAx Discovery, the largest marketplace of its kind for opt-in content creators and influencers. Once you’ve completed registration it’s possible to discover fashion influencers like the ones presented in this list. It’s one of the simplest most effective ways of making sure you don’t make a fashion faux pas when determining which influencers to work with.