They don’t call it the most Instagrammed music festival on the planet for nothing. In 2019, California’s famed Coachella Valley Music and Arts Festival garnered more than 4,200,000 hashtags. Since it started in 1999, Coachella has attracted tens of thousands of visitors throughout the six-day, two-weekend event. In fact, in 2019, there were roughly 99,000 attendees each day.
It’s an awesome opportunity for music lovers to enjoy an all-inclusive, exclusive, massively creative event. For brands, this is the perfect opportunity to employ influencer marketing to effectively extend their reach and get their message out to the masses. In fact, some of the best influencer marketing campaigns come out of this hot annual event.
Who are the top Coachella influencers? We rounded up some of our favorites.
Vanessa Hudgens (@vanessahudgens)
The internet has dubbed her the “Queen of Coachella,” so it’s only fitting that Vanessa Hudgens is first on the list of top Coachella influencers. In 2019, she partnered with Amazon, which built an innovative Amazon Locker location. This innovation allowed festival goers to order essentials on Amazon’s special Coachella website and have it delivered right to the grounds.
Hudgens has been a fixture at the eclectic festival for years, having attended at least 10 times. She has 37.6 million followers on Instagram.
Kendall Jenner (@kendalljenner)
Even if you’re not “Keeping Up with the Kardashians,” you surely see that Kardashian-Jenner Klan is pretty much a fixture at Coachella and on Instagram. Kendall is widely known for her love of Coachella, fashion and everything fabulous. In 2019, Kendall inspired major FOMO for everyone watching from home as she shared tons of photos along with her bestie, Hailey Baldwin.
Jenner has 122 million followers on Instagram. Even when it’s not Coachella season, fans regularly scroll through her feed to see what she’s wearing, who she’s with and what she’s up to.
Hailey Baldwin Bieber (@haileybieber)
This model isn’t just Kendall Jenner’s best friend. She’s also Justin Bieber’s wife and an influencer in her own right. In 2019, she and Jenner made a splash with their Insta photos. Fans could watch the duo in all their glory as they enjoyed showing off their fashion, rocking out in the crowd and goofing off together.
Bieber has more than 24 million Instagram followers. When she’s not at Coachella, her Insta feed is filled with glam shots of her and behind-the-scenes pics of her husband.
Jared Leto (@jaredleto)
Another celebrity who makes a point of attending almost every year, Jared Leto has been a regular fixture at Coachella for somewhere around a decade now. Several years ago, Leto made internet headlines after sporting a pair of Saint Laurent skinny zebra-print pants that retailed for approximately $700 at the time. That’s just one example of the waves this celebrity influencer makes while rocking out. Leto has more than 10.5 million Instagram followers.
This YouTube star has been a fixture in the realm of beauty and fashion influencers since she started her channel in 2014. She uses her YouTube channel and Insta page to share her tips, tricks and looks with her fans and followers. That remains the case while she’s at Coachella. She posts regularly throughout the festival, flaunting her festival fashion. Thumann has two million followers on Instagram and nearly 2 million YouTube subscribers.
This Germany-based influencer is known for her love of travel and fashion. She’s a blogger, model and stylist in addition to working as a social media consultant. In the past, she’s partnered with big brands like Pandora, Dior and Givenchy. In years past, Hanne posted extensively about her experience prepping, packing and attending Coachella on her blog, ohhcouture.com.
She also shared eye-catching snaps in front of Coachella backdrops like the big Ferris wheel, while sporting her best festival wear. Hanne has 2 million Instagram followers.
Coachella is big business. It brings in more than $700 million to the economy. Brands and influencers are equally aware of the opportunity, but here’s the rub – millennials are growing tired of big celeb endorsements. In fact, more than three-quarters of millennials report that they either don’t like them or are indifferent to the big names. That’s where micro influencers come in handy.
They may not have millions of followers, but these influencers boast higher levels of trust. Micro influencers might have 1,000 followers or they might have 10,000. Either way, one thing remains the same – they have fewer bot followers and a more targeted audience than their celebrity counterparts. This means that brands may reach fewer people, but they’re the right people. Plus, micro influencers are typically experts in their niche, making them an organic option for the right brands to partner with.
Coachella is a dream for influencer marketing. It’s well-known and heavily followed on social media, as proven by the massive number of Insta hashtags every year. Brands of all kinds love to get in on the action. No matter if you’re looking for a micro influencer or a big-name celeb, you’ll find a great partner with this influencer discovery marketplace.