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Are you willing to dig deep into your wallet to look more beautiful? What if you could get the same looks that professional makeup artists and expensive skincare products give you without breaking the bank? Look to social media, and you’ll find many beauty experts offering all kinds of DIY tips and tricks. From makeup artists that show you how to create a celebrity look to beauty bloggers offering recipes for make-your-own hair masques, here are DIY beauty influencers to look for in 2020.

diy beauty influencers

Huda Kattan, Instagram: @hudabeauty, 40.9m followers

When it comes to beauty, Iraqi-American Huda Kattan has done it all. Makeup artist, beauty blogger and businesswoman are just a few of the hats she wears from day to day. Visit her website, and you’ll find so much information you won’t know where to start. With an entire section on beauty DIYs, you’ll get make-at-home lip balms for wintertime, a $2 treatment for thicker hair, create-your-own face masks, secrets for longer eyelashes, DIY pimple zappers and more. If you’re looking to buy eye shadow, eyeliner, lipstick, concealer or other beauty merchandise, shop Huda’s personal line of beauty products.

Nikkie Tutorials, Instagram: @nikkietutorials, 13.7m followers

No one is better at showing how makeup can transform a face than Dutch beauty vlogger, Nikkie de Jager. After posting a YouTube video called “The Power of Makeup” in 2015, she became an overnight sensation and went to work making more helpful videos for enthusiastic viewers. You can find out how to make up your face for all sorts of occasions, from Saturday clubbing to costume parties on her Instagram page and YouTube channel, Nikkie Tutorials. Set to upbeat background music, her short videos are informative and entertaining.

Farah Dhukai, Instagram: @farahdhukai, 6.8m followers

If you’re looking for DIY beauty tips using items you have around the house, you’ll want to get to know Farah Dhukai. Follow her on Instagram, or check out her YouTube channel to learn how to whiten teeth, grow healthy lashes, lighten dark lips, create beautiful braided hair and much more. To top it off, all remedies she suggests are safe and free of toxins and chemicals.

My Pale Skin, Instagram: @mypaleskinblog, 842k followers

Early in 2014, Em Ford created My Pale Skin to make friends, share beauty tips and improve her photography skills. Like Nikkie de Jager, Em shows everyday women how to achieve celebrity looks with makeup offering before and after photos and video. On her website, YouTube channel and Instagram page, you’ll also find videos for achieving a “London” look, how to create the perfect springtime face, how to do makeup for date night and more.

Organic Bunny, Instagram: @organicbunny, 142k followers

If you are a “glamorous girl with a green heart,” you’ll appreciate Amanda at Organic Bunny. The mission of this makeup expert is to provide consumers with natural alternatives to their favorite beauty products. On Amanda’s blog, find natural tips for whitening teeth and eliminating body odor or learn makeup tricks like how to apply matte foundation. For more beauty advice, she offers many reviews of natural beauty products, from makeup and nail polish to perfume. If you’re looking to shop, Organic Bunny offers some of the best natural beauty products on the market. Think shampoo, conditioner, blush, bronzer, concealer, eyeliner and body scrubs to name a few.

The Pretty, Instagram: @theprettyvideo, 117k followers

Females of all ages looking for clever DIY beauty tips and tricks turn to The Pretty, an affiliate of HelloGiggles, an entertainment and lifestyle website geared toward women (but men are welcome too). Check out The Pretty’s web page or Instagram account, and you’ll find all kinds of beauty videos including how to create mermaid cocktail hair, how to tint lips with hot Cheetos, how to style pigtails for work and more. With a fun and friendly vibe, watching videos on The Pretty is almost like getting beauty advice from your BFF.

Up and Coming DIY Beauty Influencers

A few up and coming influencers seem to have a lot to offer when it comes to DIY beauty. Britanie Faith of Beauty By Britanie believes in creating beauty and wellness from the inside out. With lots of tips and tricks for making your own face masks, toners, hair treatments, hair rinses and body scrubs, it’s easy to see why she has nearly 54k Instagram followers.

A Canadian transplant now living in Norway, Kate Murphy of Living Pretty Naturally offers readers beauty-boosting recipes, lifestyle tips, and plenty of suggestions for natural beauty products. Her Instagram page has grown to 41.8k followers, and her eye-catching photos are sure to attract more.

Jessica Morse started writing her blog, Bare Beauty, in 2012 as a way to explore the green beauty products market and share that information with others. Visit her site and you’ll find a list of toxins to look for in beauty products as well as reviews of natural products on the market today. While you’re there, look for wholesome recipes that promote stronger hair and healthier skin. Currently, Jessica has 35.1 Instagram followers and counting.

If you’re looking for beauty tips, from makeup tutorials to DIY skincare products, these influencers deliver. For more experts — in beauty and other categories — take advantage of this handy influencer discovery tool.