When brands and marketers want to promote a health or fitness-related product on social media, they often turn to Instagram health influencers for partnerships. Instagram offers a highly visual format for content that covers topics like nutrition, fitness, and healthcare. Instagram health influencers focus on a variety of subjects and represent a range of expertise and advice.
Some health influencers are renowned physicians with medical degrees, while others are better known for their personalities and health and fitness products. Instagram health influencers focus on subjects that range from the benefits of meditation and vegan diets to fitness routines, healthcare and chronic illnesses. Here are some of the top health Instagram influencers:
Sanjay Gupta, M.D.
A neurosurgeon at Emory Clinic, Sanjay Gupta is also CNN’s chief medical correspondent. With more than 40,000 followers on Instagram, Gupta is also the host of the documentary “One Nation Under Stress,” which investigates Americans’ decreasing life expectancies. Gupta brings attention to topics like the opioid epidemic, the use of antibiotics by fast food chains and preventative medicine in his Instagram posts.
Health and fitness influencer and international fitness model Michelle Lewin boasts 13.4 million followers on Instagram. With an emphasis on workouts and nutrition, Lewin also has her own line of products, including a home gym, and has authored a book, “The Hot Body Diet: The Plan to Radically Transform Your Body in 28 Days.”
Deepak Chopra, M.D.
With 1.4 million followers on Instagram and international name recognition, Deepak Chopra is also a New York Times bestselling author. Chopra is an advocate of alternative medicine and promotes a spiritual focus that explores the mind-body connection. His book, “Meta Human: Unleashing Your Infinite Potential” is a guide to experiencing higher consciousness. Chopra’s Instagram posts feature inspirational quotes and information about his book tours, TV appearances and workshops.
Angela Liddon / Oh She Glows
Boasting 625,000 followers on Instagram, blogger Angela Liddon whips up vegan recipes for delicious dishes like peanut butter cookie ice cream and chili cheese nachos. Liddon’s Oh She Glows cookbook features more than 100 vegan recipes, and more than 500 recipes can be found on her website. Liddon’s experience in battling an eating disorder prompted her interest in learning more about nutritious foods and creating delicious, healthy meals for a happy lifestyle.
Jennifer Ashton, M.D., M.S.
Chief medical correspondent for ABC News and Good Morning America, Jennifer Ashton is an OB/GYN physician. She’s also author of the book The Self-Care Solution, a 12-month plan for improving physical and emotional health. Ashton has 103,000 followers on Instagram, where her posts include videos of her workouts, as well as shots of her family and her appearances on ABC with colleagues and celebrities.
With 613,000 followers on Instagram, fitness and nutrition trainer Rebecca Louise has been featured in publications like Vogue, Shape and Allure. U.K.-born and Southern California-based, Louise hosts a motivational podcast called It Takes Grit. She has also created a fitness and nutrition app that features daily 28-minute workouts and a step-by-step meal plan.
Sana is a marathoner, a mom and a lawyer known as srunsforcake on Instagram. Her 78,500 followers appreciate her take on a diet that balances healthy meals with treats like cinnamon rolls and frozen chocolate chip cookie sandwiches. Her Instagram posts include gorgeous shots of healthy dishes like roasted vegetables with baked salmon, mixed greens and pumpkin seeds, as well as low-guilt desserts.
With two New York Times bestsellers and 118,000 followers on Instagram, certified nutrition consultant Diane Sanfilippo offers tips, recipes and information on different types of diets. She is the author of the books “Practical Paleo,” which features 120 recipes for a paleo diet, “Keto Quick Start,” which includes more than 100 recipes for a ketogenic diet, and “The 21-Day Sugar Detox.” She also hosts a podcast, Balanced Bites, and sells her own Balanced Bites lines of spices and frozen meals.
Discovering Instagram Health Influencers
Searching for influencers can seem challenging, especially when it comes to health influencers. That’s because the health category is a broad one, and ideas about what constitutes a healthy lifestyle vary widely. However, the large number of health influencers means there’s likely one or more that are the right fit for your brand.
Instagram is filled with accounts of all kinds of health influencers who have a range of credentials, and cover a variety of topics. Some reach niche audiences who have certain medical conditions, like food allergies, while others reach more generally health-conscious followers. Some create content for dedicated fitness buffs while others connect with those who just want to drop a few pounds.
Top health Instagram influencers create a sense of trust with their audiences, who often follow their recommendations and tips. When brands partner with health influencers on Instagram, they can also gain the trust of their followers and build relationships with them.
Those relationships can result in greater brand awareness and engagement and boost website traffic, leads and sales. Whether you’re looking for physicians with degrees from top medical schools, fitness gurus or self-taught vegan recipe creators, you can find more influencers with IZEAx Discovery.