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There’s much more to Texas than 10-gallon hats, cattle ranches and oil fields. Austin is just one city in the state that’s home to a high-income market of enthusiastic travelers. The real median household income in Austin is $76,845, and all of that disposable income means more money to travel. Naturally the city offers a host of top travel influencers who show Austinites where to go — and what to do when they get there.

Austin’s vibrant creative community has produced a bounty of Instagram influencers who post compelling travel content about destinations that range from regional to far-flung. Here are some of Austin’s top travel Instagram influencers for brands and marketers to consider collaborating with:

Chelsea Martin/Passport to Friday

Austin-based travel planner and influencer Chelsea Martin aka Passport to Friday has 20,400 followers on Instagram and specializes in luxury and honeymoon travel. Her posts include shots of Martin lounging poolside with a glass of wine in St. Tropez and posing in a vintage MG convertible in Provence.

They’re the stuff that luxury travel bucket lists are made of and feature Martin donning an enviable travel wardrobe. She has promoted brands including Ruffino Wines and Pantene in her posts.

Becca Hensley

With nearly 5,000 Instagram followers, travel journalist and influencer Becca Hensley delights fans with the joie de vivre she brings to her travels and articles. The Austin-based Hensley also happens to have serious writing chops and infuses her articles and posts with evocative literary references and soul-satisfying observations.

Whether she’s exploring Peru’s Sacred Valley of the Incas or luxuriating in Fiji in a beachside villa, Hensley digs deep to create content that engages. Her work appears in publications including National Geographic Traveler, Destinations, Austin Monthly, Organic Spa, Austin American-Statesman and Virtuoso Traveler.

Erin Ruoff/Hi Lovely

Travel, home and lifestyle influencer Erin Ruoff aka Hi Lovely has more than 58,000 followers on Instagram. Whether she’s traveling in the Bahamas, California’s Central Coast or closer to home in Texas, Ruoff’s carefully styled posts show a life well lived. They include shots of her travels to destinations like the Bahamas, Las Vegas and regional resorts and spas.

She also spotlights her interior design chops with posts showing her gorgeous home. Ruoff has partnered with brands including Shell to promote its Shell Rotella gas truck oil and Heinz to promote the company’s Mayochup Saucy Sauce.

Natalie Paramore

With more than 26,000 followers on Instagram, Natalie Paramore is a travel and food influencer and blogger. Her travel posts feature envy-inducing shots from destinations like Paris, Dublin, and regional resorts. Her content also includes recipes for dishes such as kale orzo and butternut squash and cocktails such as watermelon jalapeno Martinis. Paramore has promoted brands including Still Austin Whiskey Company and SoulCycle on Instagram.

Veronica Meewes/Well Fed Life

Travel, food and beverage writer and influencer Veronica Meewes’ work has appeared in publications including Travel & Leisure, Texas Highways and Afar. With more than 6000 followers on Instagram, where Meewes also goes by Well Fed Life, she posts about her travels from Austin to Australia to Istanbul and beyond. Her foodie posts include shots of mouthwatering dishes she’s sampled, ranging from blue crab in Thailand to river trout in Colombia.

Jane Ko/A Taste of Koko

In addition to being an Austin food blogger and the author of Koko’s Guide to Austin, Jane Ko aka A Taste of Koko is also a travel blogger who creates highly stylized content. Whether she’s noshing on tacos in Austin or strolling through Arizona’s Antelope Canyon barefoot in a sundress, Ko’s posts evoke glossy magazine fashion shoots with colorful backdrops and props. She has partnered with brands including Tea Forte and Dole.

Cynthia Drake

With nearly 2000 followers on Instagram, Austin travel writer and influencer Cynthia Drake writes for outlets including The Points Guy, Austin 360, AAA, Family Vacation Critic and Texas Highways. In addition to Austin, Drake has written about Texas destinations including Laredo, Amarillo, El Paso and San Antonio.

Farther afield, she’s penned pieces about trips to the Oregon Trail, Mexico, the Caribbean and New England. She’s also covered topics including what to pack for a family-cruise and best non-Disney hotels near Disney World.

Joah Spearman/Localeur

Founder and CEO of the travel app Localeur, Austin-based Joah Spearman is a travel influencer extraordinaire. Targeted to the millennial market, Localeur guides travelers to the best local places according to locals in 120 cities around the world.

Spearman has more than 3,200 followers on Instagram, and Localeur has more than 7,000. Localeur has partnered with brands including JetBlue and Match.com, and both brands use Localeur content on their websites.

Austin Travel Influencer Discovery

Whether you’re searching for nano, micro or macro Instagram travel influencers in Austin, the city offers a rich selection of options. They include those who are more social media focused as well as professional travel journalists who also have a healthy Instagram presence and following.

They cover travel topics including theme parks, spas and resorts, food and drink, arts and culture and much more. Brands and marketers can find more influencers like this at IZEAx Discovery.