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California and New York might grab the spotlight with big-name celebrity influencers, but they’re not the only heavy hitter states in the influencer market. Massachusetts is home to top influencers that reach highly coveted target markets too, from the beaches of Cape Cod to Boston and the Berkshires.

With a median household income of $77,385, Massachusetts residents have plenty of money to spend on consumer goods and services. They look to top influencers in the state for recommendations on how to spend their disposable income.

Influencers in Massachusetts range from top athletes and photographers to cocktail, food, travel and petite fashion influencers and everything in between. You’ll find some of the state’s top influencers on Instagram, where they post about their exciting interests, experiences and specialties. Here are some of the top Massachusetts Instagram influencers for brands and marketers to know.

Tom Brady

Football superstar and New England Patriots quarterback Tom Brady has a whopping 6.8 million followers on Instagram. Which shouldn’t come as a shock since he’s won six Super Bowls and is one of the highest-paid athletes in the world. In 2019, Brady inked a $70 million deal with the Patriots that extended his contract for two years.

Brady has partnered with brands including Under Armour, Aston Martin and Molecule Mattresses and serves as brand ambassador for IWC Schaffhausen watches. He also launched his own TB12 brand in 2013 to help athletes enhance their health, wellness and performance. TB12 products include supplements, superfood bites, protein powder, sports apparel and lifestyle and sports coaching programs.

Jean Wang

With 561,000 followers on Instagram, lifestyle influencer and blogger Jean Wang packs a powerful punch in a petite frame. Wang’s Extra Petite blog features resources for petite women, including fashion brands, guides and tips as well as lifestyle content covering travel and motherhood.

Her Instagram posts center around Wang and her ensembles and the life she enjoys in Boston with her husband and daughter. Wang’s husband, Nick, has attracted nearly 61,000 followers to his Instagram account, The Dad View, which focuses on the family from a father’s perspective.

Brian McWilliams

With 150,000 followers on Instagram, Boston-based Brian McWilliams posts beautiful shots of his home city, focusing on Boston’s stately historic townhouses. He also posts stunning photos of his travels within the state to places like Cape Cod and other New England destinations, including Maine. His Instagram account also features gorgeous shots from his trips to international destinations.

Nom Boston/Yusra Wahab

With more than 68,000 followers on Instagram, Nom Boston features gorgeously styled photos of artfully presented meals and dishes at Boston restaurants. Yusra Wahab, the woman behind Nom Boston, gravitates toward spotlighting restaurants that feature stylish interiors and serve delicious dishes with creative flair.

The eye-catching decor provides an attractive backdrop for the food, which she often shoots from overhead. Wahab has partnered with brands, including One Mighty Mill whole-grain pretzels, Domino sugar, Hippeas chickpea puffs and Dasani water.

Claudiane Philippe/Nail the Cocktail

A traveling cocktail and lifestyle blogger who also happens to be a data analytics consultant, Claudiane Philippe is a Waltham, Massachusetts-based influencer. Her Claudiane Philippe Instagram account boasts close to 36,000 followers, while Philippe’s Nail the Cocktail account on Instagram has attracted 29,000 followers.

Whether she’s noshing on chicken and waffle tacos, sporting snakeskin print stiletto boots or sipping creatively garnished cocktails, Philippe projects a fun, active lifestyle. Philippe has partnered with brands including Mitsubishi, CVS Pharmacy, Soap and Glory USA and Reebok. She has been featured in publications, including The Improper Bostonian and the Boston Globe.

Kyle Finn Dempsey

Based in the town of Cummington, in the foothills of Massachusetts’ Berkshire Mountains Massachusetts, professional photographer Kyle Finn Dempsey has 525,000 followers on Instagram. Dempsey’s shots of forests, rivers, mountains and the colorful change of seasons are eye candy for leaf peepers and nature lovers. He also posts photos of rustic homes like log cabins and luxury woodsy abodes, complete with cozy fireplaces burning.

Dempsey travels throughout New England, snapping photos of picturesque back roads as well as camping, canoeing and other types of outdoorsy shots. He has promoted brands including Land Rover, MGM Springfield and Bradley Mountain.

Sveta Damiani

With 88,500 followers on Instagram, travel influencer Sveta Damiani creates engaging content about her trips and restaurant visits, ranging from local to international destinations. She posts exquisitely styled food shots, whether from a Boston restaurant, a café in Washington, D.C., or a coffeehouse in Budapest. Damiani has partnered with brands including Hard Cold Brew Coffee, Dole fruit and veggie blends, Barr Hill Gin and Delta Vacations.

Massachusetts Influencer Discovery

Searching for the right influencers to partner with in Massachusetts doesn’t have to be challenging for brands. Whether you’re looking for influencers who focus on cities like Boston or regions where nature rules, like the Berkshires, Massachusetts delivers.

Top influencers in Massachusetts explore all the state has to offer and travel beyond its borders to showcase their unique takes on the world. They’re sports heroes, foodies, cocktail experts, fashionistas, photographers and more, and they use Instagram as a social media channel of choice. Marketers and brands can find more influencers like this at https://izea.com/izeax-discovery-overview/.