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Instagram is a constant hive of activity, with over 95 million posts and 400 million stories each day, according to Social Upgrade. Trying to get seen in the crowd is increasingly difficult, especially when you focus on popular subjects such as travel, beauty and fashion. That’s why it’s particularly important to make use of the best hashtags possible. As users have the option to search for and follow certain hashtags, the tags become powerful influencer discovery tools. Here are some of the top fashion hashtags you may want to use to give your next marketing campaign a boost.

The Purpose of Hashtags

Hashtags provide a way for creators to categorize their content — and make it easier for users to find it. End users benefit from hashtags in several ways:

  • They search for specific hashtags.
  • They select to follow specific hashtags.
  • They block content that uses a hashtag, so they won’t see it.

Top Fashion Hashtags

Whether you’re promoting your own fashion label, or building an audience as an influencer, the right fashion hashtags make all the difference. The best tags fall into several categories:

  • General hashtags: These are the tags that generate a lot of searches, because they’re all-encompassing and wide-reaching. Examples include #fashion and #style.
  • Outfit hashtags: You’ve probably seen the #ootd hashtag thousands of times. It’s a favorite with fashion influencers, standing for “outfit of the day.” Other related hashtags include #ootdfashion and #ootdshare.
  • Insta hashtags: On Instagram, a lot of common tags receive an additional “insta.” For example, #instafashion, #instaootd and #instashoes.
  • Career hashtags: Are you a blogger, vlogger or influencer? Find an audience with hashtags such as #fashionblog or #styleblogger.
  • Product hashtags: Use hashtags to define the specifics of your content, such as #shoes, #swimwear or #handbags.
  • Gender hashtags: If you have a fashion line that targets one gender, you may want to define that through your tags. Common examples include #mensfashion and #mensstyle.
  • Brand hashtags: If you’re showcasing products from famous brands, tag those brands to reach a wider audience.
    #yourbrand: If you have your own product line, getting a related brand hashtag trending is hugely beneficial.
  • Like back hashtags: Many content creators use tags such as #followback or #likeforlike to quickly build an audience. However, this is not the best way to build your brand. You end up with followers who aren’t interested in your content and just want you to follow them back.

Choosing Hashtags

Instagram is constantly working on its algorithm to provide the best user experience, prioritizing content it thinks users enjoy most. Unfortunately, this may have a negative impact on content creators. Potentially as little as 10 percent of your audience sees your posts in their feed, according to Later. This makes it more important than ever to use the right hashtags to drive engagement and build your brand.

  • Use trending hashtags: Tags go in and out of fashion, so use the ones that are getting the most searches.
    Study the competition: By studying your competitors and influencers in the field it’s possible to determine which hashtags are popular and which ones are facing the toughest competition for likes.
  • Use Instagram’s tools: Instagram helps you make the best hashtag selections. When you enter a search term, Instagram provides a list of hashtags incorporating that term and lets you know the frequency of those tags. Furthermore, when you select a tag you get a list of related hashtags, and some of these may be worth incorporating into your selection.
  • Use relevant hashtags: Keep in mind the point of hashtags is to find your audience. If you use unrelated hashtags, they won’t help you to build an audience.
  • Don’t use too many hashtags: Instagram allows up to 30 hashtags, but that doesn’t mean you have to use them all.
  • Vary hashtags: If you use the same hashtags on every post it’s always the same people who see your work. Vary tags to increase the chance of someone new finding your content.
  • Use niche hashtags: General hashtags such as #fashion are important as they’re wide-reaching. However, to build an audience of people specifically related in your products use niche hashtags too. For example, if you mainly deal in swimwear, focus more on tags relating to those sorts of products.
  • Consider emojis: Using a few emojis may help your hashtags to be more eye-catching. Just don’t use too many.
  • Use short hashtags: Short, punchy hashtags are easier to remember how to spell and faster to type. Long hashtags comprising several words may be hard to read as hashtags don’t include spaces.

Hashtags and Influencer Discovery

The right hashtags are useful influencer discovery tools as they enhance an influencer’s visibility. By looking for hashtags relating to your business it’s possible to see which topics are trending and which influencers are talking about those topics. However, researching hashtags, running searches and then attempting to engage with the right content creators is a lengthy process. Get your campaign off the ground quickly and effectively by registering with IZEAx Discovery, the largest marketplace of its kind opt-in content creators. With so many content creators already on board, it’s much easier to discover top influencers that help you stand out in the field of fashion.