About Luann
Eighteen-year-old digital content creator, who is originally from Cancun, Mexico currently based in Southern California.
Her parents work on the hospitality industry and that has allowed her to explore many destinations since a very young age and lived in beautiful places from Florida to Hawaii and many states in between.
She is completely bilingual (Spanish and English) and is challenging herself to learn a third language.
She has done online school for over 3 years allowing her to work remotely and have a flexible schedule to travel and create content.
She started creating short comedy and travel vlogs 4 years ago becoming one of Mexico’s top ten musers (now Tiktok) and has evolved to creating lifestyle content throughout other platforms reaching now also to the US audience and the latin community in the US. Her motto is “spread sunshine and sprinkle kindness” she keeps a positive, bright and happy vibe.
She loves spending time with her dog Cody, her family and will travel anywhere to be with her friends.
Social Connections:
How did you start?
I started about five years ago with an Instagram account for my dog, Cody, and later on created my own account. I began posting short videos on an app now known as TikTok.
Where do you find inspiration?
I find inspiration anywhere and everywhere! I find inspiration when I travel, from my friends, and even from my day to day experiences!
What do you post about?
I don’t like to categorize myself because that creates a limit and a boundary, but I love to post content from my travels and places I enjoy as well as comedies, and lifestyle type content.
What does your audience relate most to?
I have a wide audience, mostly teens and young adults in the US but also Spanish speaking people all over the world. In general my audience enjoys following my day to day life and the beautiful places I find (or how I see them).
What has been your favorite experience as an Influencer:
Every brand I have worked with has been meaningful and an amazing experience for different reasons. I love to work with brands that give me the freedom to express my style and allow me to be creative. I also love working with brands that have their message clear because it makes my job easier to create what they want to express in a way that fits into my platforms.
What 3 things does anyone starting as an Influencer need to know?
Do not compare yourself to others be unique. Numbers are not everything. Be creative and love what you do.
What is the best thing about being an influencer?
Everything. From creating content, to sharing my life with others and connecting with people from all around the globe is incredible. I love having the opportunity of possibly reaching people in a positive way.
What’s the largest challenge you face as an influencer? How do you overcome it?
Social media to a certain extent is my life, it is my job and my hobby and what I love to do. Sometimes my life and my social media have no separation. Finding a balance is something that I am continuing on working on.
Also, always being ready to create content can be a challenge but it is important to always be prepared, because if you are not someone else will be.
Tell us about your proudest moment as an influencer?
When I help and support someone to reach their goals and I watch them making those dreams reality, it makes me feel very good.
If you could start all over again, what would you do differently?
Not worry so much about what people would think. When you are on social media you have eyes on you, and sometimes it can be intimidating and scary to post something. Even though you may be proud of the content, sometimes you worry that your supporters/audience may not like it. So, I would overthink less.
What factors do you take into account for what you charge with a post?
I will take into consideration the type of campaign, the platform and also the type of content I would be creating. This includes the amount of time spent on creating the content, location, props and how much time in advance I will have to create the campaign. I usually will take the engagement into account, rather than just following, this includes the reach it would have with my audience depending on the platform.
What is the best practice for Brands looking to work with Influencers?
Be clear on the message the brand is promoting but also give freedom to create because influencers know what their audiences would connect with the most and what may perform best. Give reasonable time notice and deadlines for creating the campaign. Communication is key for a successful partnership.
How do you choose which campaigns you will and will not participate in?
I choose campaigns based upon my content, my audience, and my values. If it does not relate to my life and it is not a campaign that fits with my message and my image, my audience will not enjoy it. It should be a good fit for my platform in order for it to be beneficial for my supporters as well as for the campaign. Also timing, sometimes i have to say no because I already have a commitment to other jobs and I believe on delivering the best possible content in a timely fashion.
What do you do to encourage authentic engagements on your sponsored posts?
To encourage authentic engagements, I try to balance out my ratio of normal to sponsored content so that my audience will not get overwhelmed with sponsored posts. Also, engaging back with my supporters when it is a sponsored post and even when it is not can create engagements.
Where do you see the future of influencer marketing?
I believe influencer marketing is just scratching the surface, it’s going to become one of the most important marketing tools for companies. And it is imperative that influencers remain real and brands reach out to influencers who have an authentic connection with their followers. As the influencer world is becoming more saturated; creativity, professionalism and quality will play an important role in taking the industry to the next level.
