Sarah is the mom behind Must Have Mom and has been bringing easy solutions to busy moms for over a decade through her blog musthavemom.com! She loves sharing easy recipes, DIY projects that look expensive but won’t break the bank and fun kids activities to keep them engaged and occupied for hours. She is a Registered Nurse by trade and loves bringing that area of expertise into the natural health remedies she shares on her blog. In her spare time, you can find her teaching people how to leverage the Internet to grow their home based business through her course “Elevate MLM”.
How did you start?
I started blogging over 11 years ago when I was a stay at home mom with a new baby. I was looking for a way to connect with other moms and out of that my blog was born!
Where do you find inspiration?
Inspiration is everywhere! I have a big family (4 kids) so I am always looking for easy solutions to common problems such as, healthy meals the kids will eat, easy meal prep solutions, kids activities for when they squeal “I’m bored!” and more. I also LOVE interior decorating so I enjoy doing makeovers on both my home and my RV and sharing about the DIY process on my site. As a Registered Nurse I also love to share natural remedies for common problems. There are so many things that come up in my day to day life that it is impossible not to find inspiration!
What do you post about?
I love to share healthy recipes, DIY farmhouse style decorating projects, RV makeover how-to’s, kids activities and more!
What does your audience relate most to?
My audience is primarily busy moms who are also looking for easy solutions to their day to day problems. I love to solve those issues!
What has been your favorite experience as an Influencer:
I have had many amazing opportunities to get to know companies on a deep level. I loved being able to tour the NOW Foods factory and get a behind-the-scenes look at a brand that I knew and loved. I also loved flying out to New York for a parenting session with Hilary Duff. I also had a close bond with the Kolcraft/Contours Baby company and am still friends with that PR rep to this day! I’ve had too many amazing experiences to choose just one!
What 3 things does anyone starting as an Influencer need to know?
#1 – It’s not easy! Don’t give up when you hit roadblocks. The learning curve is steep and there is a lot to learn but it’s worth it!
#2 – It takes time to grow. You won’t have an audience overnight. It takes time to build authority in Google and to grow your social channels. Keep chugging away at it and before you know it you’ll have traffic pouring in.
#3 – Be authentic! Don’t just write about anything. Build trust with your audience by being true to yourself. Don’t be afraid to say no to something that isn’t a good fit for your site. It will benefit you in the long run.
What is the best thing about being an influencer?
I absolutely love having a platform in which to spread my message. It gives me an opportunity to effect change in the world.
What’s the largest challenge you face as an influencer? How do you overcome it?
Having time to do everything! As Influencers we are largely a one-man show and it’s hard to have time to wear all the hats! I am at a point where I have grown large enough to be able to hire assistants so that has been a huge help!
Tell us about your proudest moment as an influencer?
This is such a hard question! If I had to look at the last 11+ years from a bird’s eye view I would have to say my proudest moment was breaking into a six figure income which took the pressure off my husband to provide for the family by himself. It’s been a huge blessing to be able to work from home and provide for my family while still being super-present for my kids!
If you could start all over again, what would you do differently?
So many things! I would have learned about SEO and affiliate marketing immediately. I also would have implemented a better email plan to nurture my list.
What factors do you take into account for what you charge with a post?
I prefer to do very few sponsored posts so that my audience isn’t inundated with sponsored posts. That means that when I do agree to do one it is well-received. I take that into account because by doing fewer of them, those spots become worth more. I also take into account traffic, social presence and my overall reach and influence as well as the probability of passing on some great authority in google since my site ranks well with google.
What is the best practice for Brands looking to work with Influencers?
I love when brands hand over a lot of the creativity to the influencer. By giving loose guidelines about your campaign you give us the opportunity to do what we do best! We know our audience best and we are likely to deliver something more amazing when we have some room to work.
Great communication is also key!
How do you choose which campaigns you will and will not participate in?
It has to be a good fit for my site and it also has to be something I can stand behind. If it doesn’t meet those two criteria then I won’t do it.
What do you do to encourage authentic engagements on your sponsored posts?
I know my audience very well so I write my posts to be engaging and informative to them. They must always provide value.
Where do you see the future of influencer marketing?
I have seen it change so much since I first got into it. When I started influencer marketing wasn’t even a thing and most brands weren’t even doing it. Now it’s taking over commercials and everything. I see it continuing to grow and evolve as new platforms come into play and new marketing tactics evolve. I see us growing and changing with that! As long as we continue to have an audience then we can continue to provide value to them.
Any open-ended story you’d like us to share:
Now that I have been able to conquer this big goal of hitting six figures blogging, I am so excited to start something NEW. I’m bringing my Internet and marketing expertise into the MLM arena and helping people with network marketing businesses kick the old, outdated methods and work smarter to build massive downlines. I’m ecstatic to help other parents build their own business from home so that they can be more present with their families. Most parents have attempted an MLM in the past and likely failed. I am so frustrated by that and I’m thrilled to have the ability to help them succeed. It’s going to be a way I can give back to people and help them achieve financial freedom as well! I’ll be launching a YouTube channel and Podcast soon called Elevate MLM – Take your network marketing business to the next level – so be sure to watch for it!