New scoring algorithm help brands maximize sponsorship performance.
ORLANDO, FL (April 23, 2018) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of its social media influencer Sponsorship Index. The debut of the index provides brands with sponsorship frequency and relative network frequency for a social media influencer and each of their individual social media connections in both IZEAx 3.0 Unity Suite and IZEAx 3.0 Discovery. The scores are computed by analyzing the social content published by the influencer and denoting all sponsored content whether done in partnership with IZEA or through a third party.
The announcement was made today during the IZEA “Better Together” streaming event. A video archive of the event can be found at izea.com/unity after 5pm Est. on April 23rd.
“As influencer marketing has become more pervasive among marketers, the volume and frequency of sponsored content has exponentially increased,” said Ted Murphy, Founder and CEO of IZEA. “Some influencers are challenged to maintain the proper balance between organic and sponsored content, to the detriment of both marketers and the influencer themselves. When the sponsorship frequency is too high for a specific influencer it can lead to lower engagement for the marketer and diminished perception of authenticity. Sponsorship Index provides marketers with indicators that could have the potential to positively or negatively impact the performance of sponsored content.”
Scores are surfaced to marketers in the newly released versions of IZEAx Discovery and IZEAx Unity Suite. Marketers can search and filter influencers based on frequency thresholds. In addition, Influencers in the IZEAx network can see their own scores for each social media connection associated with their account.
Influencer Sponsorship Index is available today for all licensees of IZEAx. To schedule a demonstration, visit http://www.izea.com.