The best influencer marketing news fit to share this week. Stories, articles and content collected throughout the week of November 12 – November 16 and curated by our influencer marketing experts especially for you in this weekly thought leadership roundup.

Are You Ready for the Nanoinfluencers?

The New York Times

By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.
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Williams Sonoma Celebrates Peppermint Bark with Influencers and a Bake Off

Marketing Dive

Williams Sonoma is debuting a Willy Wonka-esque campaign to celebrate its iconic Peppermint Bark, and the hidden golden gift cards should inspire purchases of the holiday treat and help the brand grow social media engagement. The retailer is also hoping to encourage in-store traffic around the holidays with its in-store events and drive sales during the season when holiday baking and cooking are common.
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The Case for Seeking Out More Diverse Influencers

The Business of Fashion

On the heels of the #RevolveSoWhite controversy, influencers and agencies are pushing brands to feature a broader range of ethnicities, sizes and ages in their campaigns.
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What the Hell Is TikTok? A Look at the Top-Ranked App

The Wrap

The top free app in the Apple App Store on Wednesday isn’t Instagram or Snapchat or Messenger. It’s TikTok, which has been blitzing up the rankings in the past few months. If you’re unfamiliar with the wildly popular video app, let’s get you up to speed.
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This Hotel Provides Social Media Sitters Who Take Care Of Your ‘Gram While You Relax


In Switzerland, Ibis hotels offer this particular service: “social media sitters.” In other words, they provide professional Instagrammers – actual local influencers – who will shoot, edit, and post on your Instagram while you relax and really appreciate your weekend.
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Portal Announces $4.2 Million in Seed Funding From Mark Cuban, Day One Ventures and More

The Wrap

Today, there are tons of pets who’ve gained enough of a following on social media to earn the coveted title “pet influencer,” and they can command tens of thousands of dollars creating content for brands. And it’s not just pet food companies and vacuum makers; fashion brands like Ralph Lauren and upscale hotel chains have written checks for four-legged talent to appear in their marketing too.
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