Influencer marketing has been a trending topic in the marketing industry, promising businesses that tackle it breakthrough advances. To begin cracking this marketing code, you can’t just throw together a list of influencers and try to make contact via Twitter or email. Plus you’ll have to justify this with your higher ups. Moreover, you’ll need evidence. Why not reference these need-to-know influencer marketing facts?
Many companies have run surveys and studies, talking with influencers and marketers to establish trends and compile a wide range of statistics. Additionally, results demonstrate merit in this form of marketing is possible if you work hard. Here are 15 influencer marketing facts to help you figure out why you should be considering working with talented content creators right now.
15 Influencer Marketing Facts You Need To Know
Consumers Trust Influencers
One of the most common influencer marketing facts is that influencers build their reputations on a foundation of trust. This makes it possible for them to shape purchasing habits and create trends. In fact, almost three in every four consumers trust the opinions they find on social media. Incredibly, 49 percent of consumers rely on influencer recommendations to guide their purchases.
People Listen to Referrals
Do you look up what you are going to buy? Today, consumers are switched on and internet savvy looking for information in their own time. That’s one of the most interesting influencer marketing facts. Correspondingly, about, 71 percent of consumers are more likely to make a purchase after seeing social media referrals.
Influencer Marketing Is Booming
Adblock Is Damaging Traditional Advertising
Another one of the top influencer marketing facts; is the use of ad-blocking software increased 30 percent globally in 2016, and now 11 percent of the global internet population is blocking ads online. Furthermore, it’s incredibly damaging for traditional advertising campaigns, making other types of marketing much more appealing.
All Outbound Marketing Is Struggling
Mailshots, mass emails, and television advertisements aren’t guaranteed routes to success in the United States. Moreover, 86 percent of the population muting advertisements or even changing the television channel to avoid seeing promotions, and 200 million people listed on the Federal Trade Commission’s Do Not Call list, it’s increasingly difficult to get your message out.
Social Media Is a Huge Market
There are 3.297 billion social media users worldwide, representing a 43 percent penetration of the global population; that figure is increasing all the time. Additionally, it makes sense to focus on marketing methods that target such a huge audience.
YouTube and Facebook Are Leading the Way
Google, YouTube, and Facebook are the three most frequently visited websites, according to statistics pulled from Alexa and SimilarWeb. For example, on Google, the two most common search queries are “Facebook” and “YouTube.”
Seriously, Facebook Is Huge
As of July 2018, Facebook boasts the largest audience of any social media platform, with 2.196 billion active users. YouTube is a close second with 1.9 billion users. Moreover, with over one billion active users, Instagram is an example of an important influencer platform.
Instagram Generates Engagement
Instagram is one of the best platforms when it comes to influencer marketing. In fact, this platform has top performance in engagement, with a 3.21% rate compared to 1.5% compared to other social media platforms.
YouTubers Are On the Rise
A youtube content creator today is comparatively the equivalent of a traditional celebrity back in the day . Additionally, the biggest YouTube stars create videos that rack up three times as many views as videos from celebrities, and which generate an incredible 12 times as many fan comments.
Influencer Marketing Generates Income
Influencer marketing is the most effective channel for customer acquisition. It has a strong potential for generating a strong return on investment. Correspondingly, marketers are making an average of $6.50 for every $1 spent with 70 percent earning $2 or more and 13 percent earning $20 or more.
Your Competition Are Using Influencers
Almost 80 percent of professionals used influencer marketing campaigns in 2017. Additionally, many businesses have a dedicated influencer marketing budget, with 60 percent looking to increase that budget to develop new strategies.
It’s Not All About Social Media
Good work does not have to come from Instagram and Youtube influencers. In fact, bloggers produce exceptional work. In 2015, there were 28.3 million bloggers in the United States alone, and that figure is set to increase to 31.7 million by 2020.
Size Isn’t Everything
The influencers with the largest audience aren’t always the best influencers to work with. Additionally, research reveals that as audience size increases, engagement decreases. Furthermore, influencers with between 10,000 and 100,000 followers offer a good combination of reach and engagement.
It Isn’t Always Plain Sailing
Influencer marketing has its hitches, one of them is working relationships with the right content creators. However, what are some of the challenges you find in working with influencers? About, 20.6 percent of marketers the answer is communicating during assignments. Additionally, the majority of content creators worry about third party management, to be exact 29.4 percent of them.
Final Thought: Figuring Out the Influencer Marketing Facts
The fact is, figures aren’t the full story. Different surveys use different samples, which skew the results and lead to contradictory information. Moreover, influencer marketing has the potential to reap huge rewards for marketers prepared to embrace the strategy. Partnering with the right influencers, and have a clear idea of what you want to achieve, will make your business flourishes.