Orlando, Florida (November 12, 2018) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced that a Fortune 500 electronics manufacturer has broadened its relationship with IZEA and signed a commitment to increase its marketplace spend through the company’s technology platforms. The customer relationship was originally established as part of the acquisition of TapInfluence.
“This customer has long been on our list of brands that we desired to work with at IZEA. Their brand is beloved by influencers, and the products they manufacture play an important role in the creator economy,” said Ted Murphy, Founder and CEO of IZEA. “We see this new contract as further validation of the increased value proposition and ability to better service the end customer resulting from the combination of TapInfluence and IZEA. Through a concentrated effort of our SaaS sales and success teams we have seen meaningful expansion of spend by our software customers since we completed the transaction.”
IZEA continues to see an increase in marketplace activity through the IZEAx and TapInfluence platforms. Combined marketplace bookings in TapInfluence and IZEAx increased more than 20% year over year during the month of October.