Orlando, Florida (November 2, 2018) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced that IZEAx has been selected as the influencer marketing platform for a national fitness brand. This is a new brand-direct relationship for IZEA.
“Fitness is a particularly strong category for social media,” commented Larry Beaman, Vice President of Partnerships for IZEA. “Influencers of all shapes and sizes organically share fitness content, whether running in the park or lifting at the gym. They often publicly document their fitness journey as they lose weight, gain muscle, and feel more confident in themselves. This presents an opportunity for fitness brands to partner with influencers to create and promote inspirational content that can drive awareness as well as purchase.”
The company has licensed access to the IZEAx platform to discover influencers, engage them to create content, and measure their impact. Opportunities to work with the fitness brand will be made available to qualified influencers who are members of IZEA’s creator marketplace.
IZEA works with a variety of customers in the health, wellness, and fitness categories. Influencers who are interested in working with brands in these verticals are encouraged to sign up at IZEA.com.