Orlando, Florida (October 16, 2018) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced that it has been awarded a six-figure contract by a beauty products manufacturer, a subsidiary of a multi-national consumer products company. IZEA will conduct a multi-faceted influencer marketing program to assist the brand in publicizing the availability of its beloved line of beauty products via new online and brick-and-mortar channels. While the contract marks the beginning of its relationship with this established company, IZEA is well-versed in the promotion of beauty products.
“Beauty products are a natural fit for influencer marketing,” commented Ted Murphy, Founder, Chairman and CEO of IZEA. “Women are turning to social media influencers for beauty and cosmetics research, how-to videos, and inspiration on how to look their best. Many beauty products have an immediate visual impact, making these products ideal for influencer promotion through platforms such as Instagram, YouTube and Pinterest. We continue to see beauty brands engaging IZEA to create awareness and drive sales through influencers and have activated our network of influencers to promote everything from lipstick to flat irons.”
A recent study conducted by IZEA revealed that 45.4% of U.S. females who are active in social media indicated that they made a beauty or cosmetic purchase after seeing a product promoted by an online influencer. That was followed by 32.5% of females indicating that they made a clothing or fashion accessory purchase.
For details of the full study visit http://izea.com/influencer-commerce
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