The best influencer marketing news fit to share this week. Stories, articles and content collected throughout the week of September 17-21 and curated by our influencer marketing experts especially for you in this weekly thought leadership roundup.

Hidden Hashtags, Country-Specific Posts & Quiz Stickers: The Latest Instagram Tests

Refinery 29

Any wannabe influencer knows that if they want to gain enough followers to earn entry to the world of Instagram #sponcon, they need to use hashtags. Not only does using a hashtag make posts more searchable, it also allows someone to identify their content with certain groups (i.e. #eeeeeats for foodies and #streetstyle for fashionistas).
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Third-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content Marketing API

Adweek

Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for itself in a sector that has been dominated by Instagram, and the new insights that will be available to brands and influencers are already creating a buzz among the influencer marketing community.
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Acura urges social media users to #LookUp in new influencer campaign

Marketing Dive

Acura is partnering with social media influencers on a new campaign for its 2019 RDX model that encourages people to share their unique views and experiences, the company announced via a news release. The campaign was inspired by the #LookUp hashtag, which has about 4 million posts on Instagram, and will appear across the auto brand’s social media with a focus on Pinterest and Instagram.
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Instagram Introduces a Shopping Tab to Its Explore Page, Presenting New Opportunities for Brands

Adweek

It’s no stand-alone shopping app, but the Explore page on Instagram is getting a dedicated channel to shopping. The Explore page, which groups different types of content together (like an animal or photography channel), went through a transformation earlier this year and is now rolling out a dedicated shopping channel.
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TripAdvisor Plans A Social Network Via New Feed, Site And Partners

Ad Age

TripAdvisor wants to be a one-stop-shop for consumers to share, plan and learn about trips. To reach that goal, the Needham, Massachusetts-based travel site is unveiling a new website and mobile offering later this year that gives consumers the option to connect with friends, influencers, brands and publishers to build social feeds and plan trips.
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The YouTube Stars Who Teach The World About Japan

BBC

Every country in the world merits books and articles devoted to unpacking the nuances and quirks of its culture. But on YouTube, interest in one particular country is pervasive: Japan. This video of a red-headed woman playing with dozens of squealing foxes in Japan’s “fox village” has more than six million views. The “Idiot’s Guide to Japanese Squat Toilets” has three million, and “Modern Japanese Table Manners” has almost two million views.
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