The best influencer marketing news fit to share this week. Stories, articles and content collected throughout the week of September 3-7 and curated by our influencer marketing experts especially for you in this weekly thought leadership roundup.
Influencer Featured in ‘Ridiculous’ Listerine Ad Condemns ‘Nasty’ Response
The Drum
Amid ongoing concerns around the value of influencer marketing and way such ads are signposted, Johnson & Johnson has found itself in the eye of a social media storm. Over the weekend, a paid-for Instagram post from Scarlett Dixon (aka Scarlett London) promoting Listerine went viral on Twitter for all the wrong reasons.
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Instagram combats misinformation and trolls with three new features
CNN Tech
Instagram just announced three features designed to bring a measure of security and peace of mind to the platform as it tries to avoid some of the trust issues roiling its parent company, Facebook. The new tools will make it much easier for users to know who’s actually behind some of the platform’s biggest accounts. It also is introducing a new verification system for celebrities and public figures, and offers support for the use of third-party authenticator apps.
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You can now apply to get a verified badge on Instagram — here’s how
TechCrunch
Instagram is at last quenching the thirst of its thirsty, thirsty unverified users. The company just introduced a trio of new features designed to make Instagram a generally safer and more authentic place to hang out (third-party 2FA — enable it!) and for the first time the platform now offers users a straightforward way to request verification.
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Instagram is building a standalone app for shopping
The Verge
Instagram is working on a new standalone app dedicated to shopping, The Verge has learned. The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase them directly within the app, according to two people familiar with the matter. Instagram declined to comment.
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Americans are changing their relationship with Facebook
Pew Research Center
Significant shares of Facebook users have taken steps in the past year to reframe their relationship with the social media platform. Just over half of Facebook users ages 18 and older (54%) say they have adjusted their privacy settings in the past 12 months, according to a new Pew Research Center survey. Around four-in-ten (42%) say they have taken a break from checking the platform for a period of several weeks or more, while around a quarter (26%) say they have deleted the Facebook app from their cellphone. All told, some 74% of Facebook users say they have taken at least one of these three actions in the past year.
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Influencers now drive nearly 70 percent of sales at Revolve
Glossy
To compete in a crowded online retail landscape, Revolve has built an influencer army. The company’s regular Instagram campaigns tap about 70 influencers each, who receive everything from event invites to free product to actual money in exchange for posts that use certain hashtags. Some high-profile events call for even bigger brand placement: At Coachella, Revolve sends clothing and event invites to hundreds of influencers.
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