As the owner of a small to medium-sized business, you’ve got a lot on your plate. The challenges SMB owners face are well known: You’ve got to work to keep clients and work to get new ones. You’ve got to make sure you’ve got enough cash coming in to make up for any cash that goes out. More importantly, you’ve got to make sure people know who you are and what you do. How do small to medium-sized businesses carve out time for content marketing? They don’t! They use content subscription services.
There’s just not enough hours in the day. A content subscription can be just what your business needs to give content marketing a try. Here’s what it is and why it can be worth your while.
What Is a Content Subscription?
You know what a subscription is: You pay a specified amount to receive a particular good or service. Back in the day, people mainly subscribed to newspapers or magazines. Nowadays, people subscribe to video streaming, music streaming, cosmetics or meal kits. Pretty much anything you can stick in a box and mail off to someone on a monthly basis can be subscribed to.
A content subscription works in a similar way. You pay a fee, either annually or monthly, and you get content in return. How much content you get depends on your budget and your needs. You can purchase a subscription that delivers content written just for your business to your inbox each month. You can get enough content to post daily, every other day, or even twice a day.
Why Would You Want to Subscribe for Content?
Do you regularly face writer’s block when you sit down to create blog posts for your business? Do phrases like “SEO” give you the shivers? Then subscribing to content is going to make sense for you.
The creators tasked with producing the blog posts for your business will know what they are doing. They’re not only experienced writers, they’re knowledgeable about your industry and subject matter. Or, at least, they should be. When you choose a content subscription service, you want to be sure to pick a company that works with a writer who’s been vetted. Look for writers who have actual experience and expertise, both in industry and in writing.
Another big reason to get a content subscription is it frees your time and takes a mental burden off your shoulders. How many nights have you lost sleep worrying about your content marketing strategy? How often are you worrying whether you’re producing enough content for your blog? Once the content starts flowing in, you can sleep better knowing that it’s being taken care of.
How Do You Get Started With a Content Subscription?
So, you’re ready to get started with a content subscription. Your work isn’t over just yet. Now you’ve got to find the right company to work with. Here’s what to look for when choosing a subscription provider:
Cost
How much per month will you end up paying? Will the subscription save your business money compared to using an in-house team?
Time commitment
How long is the subscription? Is it annual or month-to-month? What happens once the initial contract is up?
Volume
How much content will you receive each month and when will you get it?
Additional features
Will the content help you reach your SEO or social media goals?
Quality
Where do the writers come from and what’s their experience?
Once you’ve found a content subscription service that seems to fill your needs, reach out to the company. Get more details including a personalized plan for content and an idea of what you can expect over the course of your subscription.
