The landscape of video gaming has changed dramatically in recent years. While home consoles such as the PlayStation 4 are still big business, mobile devices have made every commute or long queue an opportunity to get your game on. There are over 5.135 billion mobile users across the globe, representing a 68 percent penetration, and many of them are gaming daily. In fact, in 2016 alone, the mobile gaming industry generated $35.6 billion worldwide. Many social media influencers have latched on to the popularity of gaming, creating funny videos in which they play they hottest new titles or report on the state of the industry. Here are 25 of the top mobile game influencers who know how to play the social media game and win.
25 Top Mobile Game Influencers to Follow
No list of mobile game influencers would be complete without the biggest YouTube star in the world: Pewdiepie. While he no longer plays video games, he managed to turn YouTube videos about games into a multi-million dollar business. These days he spends his time deconstructing internet memes with his 62 million subscribers.
Markiplier’s trademark is playing some of the scariest games around, talking through the trauma with a voice made for radio. It’s a winning formula that has accrued over 20 million subscribers on YouTube. He is one of the mobile game influencers who works on all gaming platforms, occasionally showcasing spooky mobile games.
Irish gamer Jacksepticeye is an energetic “let’s player” who invites his YouTube subscribers to watch him play through great (and not so great) video games. Over 19 million subscribers are regularly logging in.
Jim Sterling is famous for his weekly Patreon-funded internet show, the Jimquisition, in which he tears apart various aspects of the gaming industry. He also has a habit of finding and playing the worst indie games in the world, much to the amusement of 679,000 YouTube subscribers.
Ali-A gained popularity on YouTube playing first-person action games such as “Call of Duty” and “Fortnite.” He has a second channel with 5.1 million subscribers called More Ali-A, in which he focuses on other games, including mobile titles.
While Tom Cassell of TheSyndicateProject is famous for playing mainstream titles such as “Call of Duty,” he also showcases some of the best mobile games. He has 9.9 million YouTube subscribers.
The Game Theorists
While many game influencers focus on playing games or reporting on new releases, MatPat of The Game Theorists creates YouTube videos discussing the theory behind games, such as how Sonic is able to survive traveling at high speed. He has over 10 million subscribers.
Smosh Games is just one of seven channels operated by the Smosh Squad, a team comprised of some of YouTube’s brightest and funniest creators. The gang’s gaming channel has over 7.2 million subscribers.
Dan Middleton, aka DanTDM, mainly creates YouTube videos for “Minecraft.” He even set a Guinness World Record in 2016 for having the most views on a dedicated Minecraft channel (7.9 billion viewers). He has over 18 million subscribers.
The Black Hokage
He may describe himself as “some black guy on the internet,” but that description doesn’t begin to describe what this multi-talented YouTuber does for a living. He’s a commentator, reviewer, “let’s player,” and voice actor, with a dedicated YouTube fan base of over 640,000 subscribers.
Bradley Colburn is “King of the YouTube walkthrough,” according to “FMV Magazine.” His calm, clear style of presenting gaming information has earned him a following of over 8.7 million subscribers.
SSSniperWolf gained popularity playing first-person shooting games. She has since broadened her content to include other types of games, vlogs, and reaction videos, so there’s always something for her nine million subscribers to enjoy.
OMGitsfirefoxx doesn’t focus on a single social media platform. A YouTube channel with 793,000 subscribers, featuring videos ranging from playthroughs to humorous daily vlogs and comedy skits, is just the start of the fun. An Instagram account features hilarious and inspiring “behind the scenes” images, while a Facebook page provides another forum for interacting with fans.
Final Thought: Upping Your Game
In 2017, there were already 2.8 million apps available for Android users, and that number is increasing all the time. If you want your gaming app to stand out in a crowded market, it may be time to partner with one of the top mobile game influencers with the skills to take your marketing campaign to the next level.