One of the great debates of 2018 (at least so far) is “is skincare a scam?” An article claiming that all skincare was a con made the rounds on social media, leading to (as you’d expect) an uproar. Whatever your personal opinions of skincare, one thing is clear: People love it. From sheet masks to clay masks and from high-powered scrubbing brushes to pore-shrinking cleansers, the world can’t get enough. Get to know some of the top skincare influencers, and their particular take on things.
25 Skincare Influencers
Another co-founder of Face Flawless Skin, Christene Carr also has her own blog, where she covers topics ranging from skincare to makeup and from lifestyle to fashion. One of the goals of Face Flawless Skin is to help women use skincare products to improve or enhance their skin, rather than cover up flaws.
Felicia Walker Benson
The third co-founder of Face Flawless Skin, Felicia Walker Benson also runs the blog This That Beauty. As one of the top skincare influencers she’s contributed to Allure and WWD, and has appeared on the “Today Show.” This That Beauty has also been named one of the top 50 beauty blogs by Stylecaster.
A makeup artist and hairdresser based in California, Nikki DeRoest shares her thoughts on skincare and beauty topics on her blog Hello to Beauty. As one of the top skincare influencers, she has 150,000 followers on Instagram, and has partnered with a range of skincare and other beauty brands.
Hayley Bay Barna
Although she’s since moved on, Hayley Bay Barna was one of the skincare influencers and co-founders of Birchbox, which revolutionized the beauty/skincare subscription box service. She still occasionally tweets about the brand and other startups.
Katia Beauchamp is the other co-founder of Birchbox, and she’s still with the company. She’s navigated the company through a changing skincare market, and today is looked at as an influencer for not only changing the skincare game through a subscription service, but for keeping her company afloat even in tough times.
It can be hard to classify Zoella, since, over the course of about 10 years, she’s evolved into a mega-influencer with more than 12 million subscribers. Although you can’t say she’s exclusively a skincare influencer, skincare products and tips are definitely topics she covers on her vlog.
Another esthetician, Alicia Yoon is also the founder of Peach and Lily, which went from a blog covering all things related to Korean beauty to a store selling K-beauty products. Her personal Instagram account offers a behind-the-scenes look at running Peach and Lily, while the brand’s account is devoted to production recommendations.
Kadeeja Khan is a skincare influencer who’s dealing with cystic acne and not letting it stand in her way. In 2018, Khan had an offer to work with L’Oreal, which turned into its own drama when the beauty brand dropped her in a rude way. L’Oreal aside, Khan has also worked with brands such as Fenty.
YouTuber Sarahy Delarosa might be best known for her beauty tutorials, but she also covers skincare topics as well. A common subject for videos on her vlog are her routines for each time of year.
Lauren Elizabeth is a YouTuber and skincare influencer. Among her skincare videos are tips for “lazy” people who want to start a skincare routine, and what she does to keep her skin healthy.