One of the great debates of 2018 (at least so far) is “is skincare a scam?” An article claiming that all skincare was a con made the rounds on social media, leading to (as you’d expect) an uproar. Whatever your personal opinions of skincare, one thing is clear: People love it. From sheet masks to clay masks and from high-powered scrubbing brushes to pore-shrinking cleansers, the world can’t get enough. Get to know some of the top skincare influencers, and their particular take on things.

25 Skincare Influencers

Emily Weiss Skincare Influencers

Emily Weiss

Emily Weiss is the skincare influencer and blogger behind Into the Gloss, which morphed into a skincare line that has many devoted followers. Her Instagram profile offers plenty of behind-the-scenes looks at the day-to-day life of Glossier.

Danielle Gray skincare influencers

Danielle Gray

Danielle Gray is the skincare influencer behind the Style and Beauty Doctor, a blog devoted to helping women of all skin tones find the right skincare and makeup products. Gray is also one of the three founders behind Face Flawless Skin.

Christene Carr skincare influencers

Christene Carr

Another co-founder of Face Flawless Skin, Christene Carr also has her own blog, where she covers topics ranging from skincare to makeup and from lifestyle to fashion. One of the goals of Face Flawless Skin is to help women use skincare products to improve or enhance their skin, rather than cover up flaws.

Felicia Walker Benson skincare influencers

Felicia Walker Benson

The third co-founder of Face Flawless Skin, Felicia Walker Benson also runs the blog This That Beauty. As one of the top skincare influencers she’s contributed to Allure and WWD, and has appeared on the “Today Show.” This That Beauty has also been named one of the top 50 beauty blogs by Stylecaster.

Nikki DeRoest skincare influencers

Nikki DeRoest

A makeup artist and hairdresser based in California, Nikki DeRoest shares her thoughts on skincare and beauty topics on her blog Hello to Beauty. As one of the top skincare influencers, she has 150,000 followers on Instagram, and has partnered with a range of skincare and other beauty brands.

Kris Chérie skincare influencers

Kris Cherie

Kris Cherie has 138,000 followers on Instagram, and a blog where she writes about beauty and style. She’s also one of the skincare influencers who has worked with brands such as Skinceuticals.

Huda Kattan skincare influencers

Huda Kattan

Huda Kattan might be one of the most well-known beauty and skincare influencers. She’s has more than 25 million Instagram followers and her own line of cosmetics, and also covers skincare topics on her blog.

miranda kerr skincare influencers

Miranda Kerr

Miranda Kerr is much more than just a model. She’s also one of the skincare influencers who founded her own line of products. She created Kora Organics back in 2006. The cosmetics and skincare products aren’t just organic — they are also vegan, and not tested on animals.

Hayley Bay Barna skincare influencers

Hayley Bay Barna

Although she’s since moved on, Hayley Bay Barna was one of the skincare influencers and co-founders of Birchbox, which revolutionized the beauty/skincare subscription box service. She still occasionally tweets about the brand and other startups.

katiawb skincare influencers

Katia Beauchamp

Katia Beauchamp is the other co-founder of Birchbox, and she’s still with the company. She’s navigated the company through a changing skincare market, and today is looked at as an influencer for not only changing the skincare game through a subscription service, but for keeping her company afloat even in tough times.

Zoe Sugg skincare influencers


It can be hard to classify Zoella, since, over the course of about 10 years, she’s evolved into a mega-influencer with more than 12 million subscribers. Although you can’t say she’s exclusively a skincare influencer, skincare products and tips are definitely topics she covers on her vlog.

Love, Olia skincare influencers

Love, Olia

Olia Majd is a French/Persian beauty and skincare blogger and esthetician. She has more than 400,000 Instagram followers, and often posts skincare product recommendations.

Alicia Yoon skincare influencers

Alicia Yoon

Another esthetician, Alicia Yoon is also the founder of Peach and Lily, which went from a blog covering all things related to Korean beauty to a store selling K-beauty products. Her personal Instagram account offers a behind-the-scenes look at running Peach and Lily, while the brand’s account is devoted to production recommendations.

Kim Wallace | kimberlyloc skincare influencers

Kim Wallace

Anyone who wants to be more eco-friendly when it comes to their skincare and beauty choices should check out Kim Wallace, aka kimberlyloc’s, blog. The blog features reviews of natural beauty and skincare products. She also posts photos of recommended products on her Instagram profile.

Kadeeja Khan skincare influencers

Kadeeja Khan

Kadeeja Khan is a skincare influencer who’s dealing with cystic acne and not letting it stand in her way. In 2018, Khan had an offer to work with L’Oreal, which turned into its own drama when the beauty brand dropped her in a rude way. L’Oreal aside, Khan has also worked with brands such as Fenty.

Stephanie Liu Hjelmeseth skincare influencers

Stephanie Liu Hjelmeseth

Stephanie Liu Hjelmeseth is the blogger behind Honey + Silk. A lifestyle blogger, she often covers skincare concerns, particularly concerns people of mixed ethnicity have about their skin.

zSarahy D. skincare influencers

Sarahy Delarosa

YouTuber Sarahy Delarosa might be best known for her beauty tutorials, but she also covers skincare topics as well. A common subject for videos on her vlog are her routines for each time of year.

Elizabeth Kendig skincare influencers

Elizabeth Kendig

Elizabeth Kendig is the creator of the blog Beauty Bets and the host of the Healers podcast. She regularly posts skincare product recommendations and tips on her blog and Instagram account.

Bethany Noel Mota skincare influencers

Bethany Mota

For years now, devoted subscribers have been keeping up with vlogger Bethany Mota’s morning and night skincare routine. The skincare influencer has had her routines featured in Teen Vogue and Stylecaster.

Jessica Alba skincare influencers

Jessica Alba

It might seem weird to see actor Jessica Alba as a top skincare influencer. But, like model Miranda Kerr, she launched her own skincare line, the Honest Company. Along with skincare products, the Honest Company also produces cosmetics, eco-friendly cleaning supplies, and vitamins.

Lauren Elizabeth skincare influencers

Lauren Elizabeth

Lauren Elizabeth is a YouTuber and skincare influencer. Among her skincare videos are tips for “lazy” people who want to start a skincare routine, and what she does to keep her skin healthy.

Color Me Courtney skincare influencers

Color Me Courtney

As you might guess, blogger Color Me Courtney has a thing for bold, vibrant, bright colors. She’s also got an entire section of her blog devoted to skincare tips and topics.

hellodarlingblog Style Blogger skincare influencers

Lily/Hello Darling

Lily is the blogger behind Hello Darling, a lifestyle blog that covers topics including skincare. She regularly posts about skincare products on her Instagram profile.

Ꮢenée Gothamista skincare influencer

Renee Chao

Renee Chao is the blogger behind Gothamista, and a self-professed skincare devotee. Her Instagram account is full of product recommendations and new products she’s trying out, and her blog is full of product reviews.

ASPYN OVARD skincare influencers

Aspyn Ovard

22-year-old skincare and beauty influencer Aspyn Ovard has a YouTube channel with more than three million subscribers, and an Instagram account with nearly two million followers. She often posts product recommendations and videos covering her skincare routines.


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